The World's Best Book Summaries
What are long-term profits, and why do they matter? How do you earn long-term profits? While short-term profits are exciting, long-term profits are the way to go. You can create long-term profits by building plans for the future into your startup strategy.
What are traditional sales? How can you use traditional sales in your startup strategy? Traditional sales are what they sound like—they are the sales methods that involve sales reps and retail steps. Traditional sales are an important part of your startup. Read about how they can help you launch your company.
What are complex sales, and do you need them to be a part of your startup sales strategy? Complex sales are B2B sales that often include high level executives, like the CEO. Many companies never use the complex sale, and some rely only on complex sales. Whether you use complex sales depends on your company and product—read more about them below.
What are common sales objections, and how should you handle them? How can the SPIN selling method help? Common sales objections can stem from issues with the product or with the sale. SPIN selling offers examples of common sales objections, and how to overcome them with customers.
Are you using the SPIN selling method, and need an amazing SPIN selling cheat sheet? Look no further. This SPIN selling cheat sheet gives an overview of the SPIN selling system and offers a step by step approach on implementing it in real life. This SPIN selling cheat sheet can help you put your new SPIN selling strategy into action.
Do you want to know how to do a sales call? Are you looking for tips and advice on how to have a successful call? Learning how to do a sales call can be a challenge. But the SPIN selling method offers a clear strategy in the four stages of a sales call, along with the way you can ask questions to reach solutions.
What is the role of marketing and advertising in startups? Do you need a strong strategy to succeed? A startup needs marketing and advertising to succeed. Before you launch your company, you’ll need a strong marketing and advertising plan in place. Read to find out why.
What is a viral marketing strategy, and do you need one? Can viral marketing really help your startup? A viral marketing strategy can be incredibly valuable in launching and building your startup. Having a viral marketing strategy is one of the major marketing strategies for online marketing. Discover how viral marketing can work for you.
What are startup secrets? What do they mean, and how do they affect business? Startup secrets are a key to a startup’s success. Startup secrets mean that a company has yet to discover some of the most important products and technologies, and that you can work toward discovering them free of competition. Keep reading to see how Peter Thiel explains the value of startup secrets.
What is Zero to One about? What does Zero to One say about building startups and forming monopolies? Zero to One outlines Peter Thiel’s views on forming successful startups. In Zero to One, startups are only one step of the journey to building a successful business.