Bargaining Power of Buyers: Definition + Examples (5 Forces)

Bargaining Power of Buyers: Definition + Examples (5 Forces)

What is the bargaining power of buyers in Michael Porter’s 5 forces? How can it help you develop a business strategy? The bargaining power of buyers is determined by the people who pay for your product. How strong of an influence they have determines how much you can charge for your products. The more power your buyers have, the less powerful your strategic position.