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Park Howell's Top Book Recommendations

Want to know what books Park Howell recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Park Howell's favorite book recommendations of all time.

1

The Power of Myth

The Power Of Myth launched an extraordinary resurgence of interest in Joseph Campbell and his work. A preeminent scholar, writer, and teacher, he has had a profound influence on millions of people. To him, mythology was the "song of the universe, the music of the spheres." With Bill Moyers, one of America's most prominent journalists, as his thoughtful and engaging interviewer, The Power Of Myth touches on subjects from modern marriage to virgin births, from Jesus to John Lennon, offering a brilliant combination of intelligence and wit. less

Naval RavikantI’m rereading The Power of Myth by Joseph Campbell. Sometimes I think it’s better to just to reread the greats than it is to read something that’s not as great. (Source)

Bryan CallenJoseph Campbell was the first person to really open my eyes to [the] compassionate side of life, or of thought... Campbell was the guy who really kind of put it all together for me, and not in a way I could put my finger on... It made you just glad to be alive, [realizing] how vast this world is, and how similar and how different we are. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

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2

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. less

Christopher LochheadThis is a business classic. Ogilvy lays down principles that are timeless and his no-BS style made a big impact on me as a young man. (Source)

Garrett MoonOgilvy On Advertising by David Ogilvy and My Life In Advertising by Claude Hopkins for old-school marketing smarts. (Source)

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

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3
** A 2018 GoodReads Choice Award Nominee in the History & Biography category**

A captivating history of the universe -- from before the dawn of time through the far reaches of the distant future.

Most historians study the smallest slivers of time, emphasizing specific dates, individuals, and documents. But what would it look like to study the whole of history, from the big bang through the present day -- and even into the remote future? How would looking at the full span of time change the way we perceive the universe, the earth, and our very existence?
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Bill GatesDavid created my favorite course of all time, Big History. It tells the story of the universe from the big bang to today’s complex societies, weaving together insights and evidence from various disciplines into a single narrative. If you haven’t taken Big History yet, Origin Story is a great introduction. If you have, it’s a great refresher. Either way, the book will leave you with a greater... (Source)

Jason KottkeThis is a book based on Christian’s Big History concept, a story that weaves everything from quarks to water to dinosaurs to humans fighting entropy through greater energy & resource usage into one long history of the universe. (Source)

Corneliu BodeaOne of the books that had the biggest impact on me and my career. The explanation about how complexity is related to entropy and the cost behind it gave me a “wow” moment of understanding. Also, if we don’t understand the world we live in we will make no impact and progress. (Source)

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4
Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?

In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like...
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Recommended by Park Howell, and 1 others.

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

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5
Recommended by Seth Godin, Park Howell, and 2 others.

Park HowellThis is one of the books I recommend to people looking for a career in advertising. (Source)

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6
Why can’t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In The Righteous Mind, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding.
 
His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt...
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A.J. JacobsAll about trying to figure out the gap between the red and blue states – Republican and Democrat – and it’s really interesting. (Source)

Akin Oyebode@eggheader @OnemuVictor1 @JonHaidt Abeg order two. I read Righteous Mind which he also wrote, and that was a very fascinating book. (Source)

Andrew M. MwendaThe best work on this is a book by Jonathan Haidt “The Righteous Mind: Why good People are Divided by Religion and Politics.” He argues that human beings have deeply entrenched moral intuitions which guide their assessment of reality. Facts matter very little if at all. (Source)

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