Emotional Design

Why We Love (or Hate) Everyday Things

Recommended by Jakob Nielsen, and 2 others. See all reviews

Ranked #17 in Design, Ranked #25 in Product Designsee more rankings.

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday... more

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