Cradle to Cradle

Remaking the Way We Make Things

Ranked #2 in Sustainability, Ranked #3 in Manufacturingsee more rankings.

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces... more

Reviews and Recommendations

We've comprehensively compiled reviews of Cradle to Cradle from the world's leading experts.

Joe Gebbia Co-founder/AirbnbWas hugely influential. (Source)

Kate Raworth Helped me to reimagine how industry could be designed to work with, rather than against, the cycles of the living world. (Source)

Jerry McNerney Recommends this book (Source)

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