100 Best Environmentalism Books of All Time

Barack ObamaThe president also released a list of his summer favorites back in 2015: All That Is, James Salter The Sixth Extinction, Elizabeth Kolbert The Lowland, Jhumpa Lahiri Between the World and Me, Ta-Nehisi Coates Washington: A Life, Ron Chernow All the Light We Cannot See, Anthony Doerr (Source)

Bill GatesThe Sixth Extinction: An Unnatural History, by Elizabeth Kolbert. Climate change is a big problem—one of the biggest we’ll face this century—but it’s not the only environmental concern on the horizon. Humans are putting down massive amounts of pavement, moving species around the planet, over-fishing and acidifying the oceans, changing the chemical composition of rivers, and more. Natural... (Source)

Jeff Bezos"In his autobiography, Walmart's founder expounds on the principles of discount retailing and discusses his core values of frugality and a bias for action — a willingness to try a lot of things and make many mistakes. Bezos included both in Amazon's corporate values," Brad Stone writes. (Source)

John KerryI’d start with Silent Spring by Rachel Carson, which looked at how pesticide use was harming, and in some cases killing, animals and humans, and really was the first book of its kind to illustrate this environmental destruction. I’ve been so involved in the environment for years and years and that has been a great guideline – it was really the awakening, if you will, to the environmental movement... (Source)

Barry EstabrookMichael Pollan looks at food production through four meals. One is a fast-food meal, the other is an industrial-scale organic meal, then there is a small-scale organic meal and finally he actually goes out and either grows or kills, in the case of the meat, the entire meal himself. That is the narrative. (Source)

Gabriel CoarnaMichael Pollan's "The Omnivore's Dilemma" --more precisely, the first 3rd of it-- was what first made me realize how badly the Earth, as an ecosystem, is out of balance. (Source)

Tristram StuartHe concludes that there is food out there that tastes good, is good for us and is good for the planet. (Source)

Jeff BezosI’m a big science-fiction fan. I love [this book]. (Source)

Elon MuskBrilliant. [The author] advocates placing limits on machine intelligence. (Source)

Adam SavageIf you haven't read it, just go read it. It is amazing! (Source)

Isabella TreeLeopold wrote that one of the penalties of an ecological education is that one lives alone in a world of wounds. To me, that rings painfully true. (Source)

Mark BoyleI love many books, but I am in love with A Sand County Almanac. (Source)

Mike PhillipsIt speaks to the need for us to recognize we’re just as much a part of this planet as the wondrous diversity of life that still surrounds us. (Source)

Neal LaytonIt is a very funny story, written in rhyme, with wonderful, crazy Seuss illustrations – and a big environmental message for young readers. (Source)

Gary BuryTruthfully, I have 3 young kids so don’t get much time to read other than to my kids at bedtime. So you’ll understand when I say my favourite books are Children's books by Dr Seuss, they’re a joy to read and cover a range of social and political issues with an elegance and simplicity that exceeds many adult books. The anti materialism/ consumerism ‘Grinch Who Stole Christmas’ and ‘The Lorax’... (Source)

Georgina StevensThe best verse in town, wonderful illustrations and an honest look at what we are doing to our world – with a message that each and every one of us can make the decision to change at any moment. (Source)

Bill GatesI found this to be an interesting follow-up to the excellent Guns, Germs, and Steel. It examines the downfall of some of history's greatest civilizations. (Source)

Matthew YglesiasI wanted to get a book on my list that is actually enjoyable to read, so not everything is quite so dry and dull as a narrative. I also wanted to include something that reflects the growing importance of environmental and ecological concerns to progressive politics in America. This is relatively new to the agenda – it’s only been in the last 30 to 35 years. But going forward, one of the most... (Source)

Stefan LessardHe should read this book I’m almost finished with. Jared Diamond is one of my favorite historical authors. https://t.co/f9JLYlsc4v https://t.co/KtPgMZaWen (Source)

Robert MacfarlaneAbbey is full of passion, fury and contempt – a fiery fighter to shake up the sometimes over-tranquil atmosphere of nature writing. (Source)

Hari KunzruHe has a deep love for this place and he’s amusing to read because he’s such a strong personality. His writing is extraordinary. (Source)

Louise GrayIt’s a really powerful book and I know many people who it has made vegetarian. (Source)

Reese WitherspoonGreat article about the success of Where the Crawdads Sing. Did you read the book? ⁦@ReesesBookClub⁩ 🤗 https://t.co/w1ZgQLRzsx (Source)

Kris Crocker@spokanelibrary I love this book!! (Source)

Bill GatesFascinating.... Lays a foundation for understanding human history. (Source)

Daniel EkA brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. (Source)

Yuval Noah HarariA book of big questions, and big answers. The book turned me from a historian of medieval warfare into a student of humankind. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Henry DimblebyPollan takes the science of food and shows where it’s been misapplied. (Source)

Elizabeth KolbertDavid Wallace-Wells argues that the impacts of climate change will be much graver than most people realize, and he's right. The Uninhabitable Earth is a timely and provocative work. (Source)

Shane ParrishI don't know a lot about climate change, but I'm interested in learning more in this big gnarly topic. Wallace-Wells offers a potential portrait of what could happen, using science to show us how our lives will almost inevitably change. He also explores possibilities for what living in this new world could do to politics, our economy, our health, etc. While outcomes are impossible to know with... (Source)

Jonathan Safran FoerMost of us know the gist, if not the details, of the climate change crisis. And yet it is almost impossible to sustain strong feelings about it. David Wallace-Wells has now provided the details, and with writing that is not only clear and forceful, but often imaginative and even funny, he has found a way to make the information deeply felt. (Source)

Kwame Anthony AppiahFeels at the beginning like a series of short stories, each of which has some important thing about a tree or a kind of tree in it, but also holds some human character. You’d be a very strange person if you came away from this book not caring about what’s happening to the trees. (Source)

Sarah DryI had the experience of having the revelation that the author clearly hoped a reader would have, which is that what appears to be a book about distinct individuals—almost a book of short stories— turns out to be something more complex, in which all the characters are linked through time and space. (Source)

Martha Kearney@omrgriffiths @BBCPM @RobGMacfarlane Great idea. Loved that book. (Source)

Mark BoyleThe book itself is hilarious, and brilliant in its own right. It’s importance, however, in part stems from the wider impact it had in the years following its publication. It’s widely understood that the book gave rise to radical environmental groups across the world from the 1980s onwards. (Source)

Joe GebbiaWas hugely influential. (Source)

Kate RaworthHelped me to reimagine how industry could be designed to work with, rather than against, the cycles of the living world. (Source)

Laura Dassow WallsThe book that we love as Walden began in the journal entries that he wrote starting with his first day at the pond. (Source)

Roman KrznaricIn 1845 the American naturalist went out to live in the woods of Western Massachusetts. Thoreau was one of the great masters of the art of simple living. (Source)

John KaagThere’s this idea that philosophy can blend into memoir and that, ideally, philosophy, at its best, is to help us through the business of living with people, within communities. This is a point that Thoreau’s Walden gave to me, as a writer, and why I consider it so valuable for today. (Source)

Tobi Lütke[Tobi Lütke recommended this book on the podcast "The Knowledge Project".] (Source)

Kate RaworthIt was a real revelation for me to discover such a different approach to thinking and analysing challenges. (Source)

Mira KirshenbaumA nice overview of how initial conditions lead to patterns that determine what the relationship feels like to the people in it (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony SchwartzArlie Hochschild is a brilliant writer and a sociologist of great empathy and insight. Although the book was written before Trump was elected president, it goes a long way toward explaining him, and more specifically toward explaining why people embraced him. (Source)

Clara Jeffery@jwpetersNYT Anywho, Arlie spent 5 years embedded in Tea Party culture. Her book was an NYT best-seller and a National Book Award finalist. And she was hardly the only one that did deep reporting on the Tea Party before and after the 2016 election. (Source)

Kate MarvelHochschild argues that all social groups have a ‘deep story’: a narrative that makes the complicated world make sense. (Source)

Beth ShapiroHe describes in this book not only the beauty of these animals, but the human landscape they live in and what a disastrous time he has getting to these locations. (Source)

Mark LynasFor me, Last Chance to See is a real eye-opener, with the idea that you can take a depressing subject – species on the verge of extinction – and present it in a way which is so engaging, so funny and so humane. (Source)

Gaia VinceThis is a book obviously for readers but it’s also a book for writers of science to understand how to capture the imagination of readers. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Carl HonoréThis book again pulled together a lot of things I was hearing about in a journalistic, methodical, rigorous fashion. I found it a very alarming read, but also a reassuring one. One of the charges leveled at those who sing the praises of slowness is that we can get tarred with the brush of new ageism or airy fairyness. I’m not at all from that school. I’m a journalist and rigorous, and I know that... (Source)

Barry EstabrookEric Schlosser takes apart a single fast-food meal and shows not only how it affects our health but also how the people who serve it to you are treated. He also looks at how the people in the slaughterhouses working with the cattle are treated, and so it shows you the true picture of the all-American meal – burgers and fries. (Source)

Isabella TreeMonbiot pushed the boundaries of what rewilding should mean. (Source)

Amy LiptrotThis is a bold and radical book, which changed the way I look at the countryside. (Source)

Elon MuskI recommend people read a book called Merchants of Doubt. All they need to do is create doubt. (Source)

Oliver Sacks Fdn.As a writer, Oliver Sacks found gardens essential to the creative process. Check out our year-end newsletter, devoted to some beautiful books by botanist-writers that would make great gifts for all your plant-loving friends. https://t.co/2U8iEv4L1x https://t.co/IK1cgIMJhE (Source)

Sarah TaberYeah that's because most of those books are actually just sanctimonious classists pretending they're trying to fix problems. That's why they're depressing If you want a book that's actually about moving forward, "Braiding Sweetgrass" is FANTASTIC. https://t.co/Drr1tmwhSs (Source)

Amanda Palmer[Amanda Palmer recommended this book in the book "Tools of Titans".] (Source)

Fabrice GrindaI have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

David GoldbergWhat I really liked about A Short History of Nearly Everything is that it gives an excellent account of a lot of the personalities and the interconnectedness of important discoveries in cosmology and elsewhere. He does such a great job of bringing together our understanding of cosmology, evolution, paleontology, and geology in a very, very fluid way. (Source)

Alastair Humphreys@SecondS37175185 A fantastic book. (Source)

Paul Kedrosky@dpfishman Yes, fantastic book by incredible human. (Source)

Holger SeimWhen it comes to biographies I particularly like Let My People Go Surfing. (Source)

Barack ObamaHe may have the country’s finest experts at his fingertips, but it still doesn’t hurt to read up on environmental and economic issues. (Source)

Bill Gates[On Bill Gates's reading list in 2011.] (Source)

Jonathon PorrittThomas Friedman is an American commentator and a bit of a business guru. This book is lively, beautifully written, full of personal anecdotes. I should say that Friedman used to piss me off more than most other writers because he never talked about resources, climate change, population growth – these were invisible issues for him. Then, a few years ago, something changed and he started to address... (Source)

Neal LaytonIt’s a book full of questions, about a boy and a tree, but whether there are any answers there or not is another thing. (Source)

Todd GordonI got to spend lunch with this wonderful group of 5 yr olds reading The Giving Tree by Shell Silverstein. Great book and good lesson about the value of friendship! (note, I have permission to post this). https://t.co/HahANdNYpq (Source)

Kaci Lambe KaiI cry every time I read The Giving Tree by Shel Silverstein. That story breaks my heart. I recently read it to my nephew (then five at the time) and I cried the whole time. (Source)

Ezra KleinThat's from @the_jennitaur's book "How To Do Nothing: Resisting the Attention Economy," which hit me particularly hard, and made this conversation such a delight. https://t.co/y7SgRMhRsZ (Source)

Bryan FormhalsSuch a great book. Gave me a lot of confidence to pursue some new ideas. https://t.co/SA9PP7mIAc (Source)

Bo Ren@ClaytonHartford @the_jennitaur Best book I read in 2019! A must-read. (Source)

Peter KareivaThis is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook. (Source)

Andreas KuhlmannDrawdown is an exceptional example of cooperation between some of the sharpest thinkers on climate and energy matters, an atlas that has the potential to save the planet. (Source)

John ElkingtonI am blown away by Drawdown. Like hearing an advance copy of Sergeant Pepper, back in the day. (Source)

Bill GatesIf someone wants an overall view of how energy gets used, where it comes from, and the challenges in switching to new sources, this is the book to read. (Source)

Chris GoodallWhat the late David MacKay did was give us a rigorous understanding of the way that we use and generate energy. (Source)

Richard Betts@mark_lynas @nmrqip @ClimateAudit @Revkin @BillGates @UCSUSA @theCCCuk @rahmstorf Interesting that you think that. Maybe like Steve you encounter a vocal subset. I know many who are not anti-nuclear, especially since (a) Lovelock started talking about it (including at a Gaia meeting in Dartington in the mid-2000s) & (b) David Mackay published his famous book. (Source)

Isabella TreeQuammen’s wondrous peregrination of islands takes us on a journey of evolutions and extinctions in order to illustrate how like islands our continents have become. (Source)

Sean B CarrollThe book covers the role that islands have played in our thinking about how nature works. (Source)

TC BoyleA brilliant journalist who can tell scientific stories with the kind of panache you’d expect from a novelist. (Source)

Joe GebbiaThis other way of thinking about how we consume things in the planet. (Source)

Ashton KutcherLatest winner I've read. (Source)

Van JonesThis book is the best combination of deep poetry and high theory that I’ve come across, and it’s a very close expression of my own views. (Source)

Laura Dassow WallsShe’s enacting Thoreau, but in a 20th-century context: she takes on quantum physics, the latest research on DNA and the nature of life. (Source)

Sara MaitlandThis book, which won the Pulitzer literature prize when it was released, is the most beautiful book about the wild. (Source)

Robert MacfarlaneThis book changed my life and really made me become a writer, if any one book did. I remember finding a very battered secondhand copy of it in a bookshop in Vancouver while I was out climbing in the Rockies, in my early twenties. (Source)

Sara WheelerBarry Lopez is an American man and in Arctic Dreams he describes the clarity of the landscape that has such a profound effect on the human spirit. Everyone says it has a profound effect.He’s a proper nature writer and it’s a brilliant book. He wrote it 25 years ago, I think, and it’s very lyrical and uplifting………..It takes you outside your normal existence and sets you loose from your spiritual... (Source)

Kate Marvelthis book doesn’t directly address climate change. That’s one of the things I love about it. We so often hear about the Arctic in the context of threats: it’s disappearing, it’s changing, we’ll never see it again. I think it’s useful, though, to stop thinking of the Arctic only as a symbol of climate change and to remember it’s a real place. If we appreciate the Arctic for itself, maybe that... (Source)

Al GoreWhen the history of the climate crisis is written, Hansen will be seen as the scientist with the most powerful and consistent voice calling for intelligent action to preserve our planet's environment. (Source)

Mary RobinsonI’ve chosen Storms of my Grandchildren by the leading climate scientist James Hanson. Some 20 years ago, testifying in front of the US Congress, Hanson brought global warming to the world’s attention. What is of particular interest to me now is that he and I share a very real and personal concern; what future awaits our grandchildren if the world does not take appropriate action – NOW. (Source)

Mary RobinsonI’ve chosen Storms of my Grandchildren by the leading climate scientist James Hanson. Some 20 years ago, testifying in front of the US Congress, Hanson brought global warming to the world’s attention. What is of particular interest to me now is that he and I share a very real and personal concern; what future awaits our grandchildren if the world does not take appropriate action – NOW. (Source)

David George HaskellThrough the stories of four familiar plant species–apples, tulips, marijuana, and potatoes–he demolishes the erroneous impression that we’re in charge. (Source)

Kenneth CoxYou can’t fail to be fascinated by this exposition of the motivations of plants to cuddle up to humans. One of several excellent Michael Pollan books, it’s a fun read. (Source)

Richard BransonToday is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Gaia VinceField Notes was refreshing, a trailblazer. Kolbert actually went to communities affected, on the frontline of climate change. (Source)

Kate MarvelKolbert gives glimpses into what climate change actually means. She shows the interconnectedness of climate and ecosystems and society. (Source)

Matthew TaylorOryx and Crake is here because it’s about the logical conclusion of a whole set of processes that we could have called progress. In my lecture I talked about the logic of progress: the logic of science and technology, the logic of markets, the logic of bureaucracy. And if you want a wonderful dystopian vision of what happens if you take these forward without any recourse to ethical considerations... (Source)

Tim @RealscientistsThe theme of hopelessness was the most profound I thought, as the narrative rattles through the devastatingly self-conscious decay of the main character's mind, the echoes of his life writhing and senescing inside his withering brain. Please read this great book :) https://t.co/1XVpw92bbb (Source)

Dan BloomThe novel isn’t about global warming per se. It’s a fable, a poetic fable, with a strong cast of memorable characters. (Source)

James BradleyFlight Behaviour offers a counter-example to the argument social realism is not fit for purpose when it comes to climate change (Source)

Barry EstabrookThis book is totally unbiased and very serious at looking for solutions to the global fisheries problem. He picks four iconic fish to use as examples to serve for the whole spectrum. So there is tuna, salmon, cod and sea bass. He doesn’t condemn fish farming outright but he explores ways to do it so that we continue to fish in what is the last wild place where we get our food. (Source)

Helen ScalesGreenberg brings Roberts’s story bang up to date. He answers questions about what we eat today and how that is affecting the ocean. He picks four fish, which in the western world at least are the main species we eat. Those are tuna, salmon, cod and sea bass. It is a fascinating story about how we got hooked on those four species, which he tells from his perspective as an avid angler. (Source)

Gaia VinceThe End of Nature is the fundamental book about the global planetary change that we’re undergoing. (Source)

Mark BoyleWilding is about an extraordinary experiment at the 3,500-acre Knepp Wildland Project, and an example of what can happen when we learn to do the hardest thing of all: nothing. (Source)

Ben Goldsmith@ErikSolheim Allowing nature to recover by itself is even cheaper, a la Wilding, by @isabella_tree (a book you must order and read). (Source)

Paul KingsnorthI’m not really a big science fiction fan, but this book was recommended to me a few years back and I thought I would give it a try. I don’t know if you’ve seen the film Avatar, but as far as I can see it seems to be pretty much the same story, except that the film has a happy ending and the book doesn’t. (Source)

Chef TzacWhat an incredibly insightful and important book by @DanBarber —a must for aspiring chefs and food entrepreneurs—talking about a much needed food system that’s both sustainable AND delicious! Major inspiration for my #IndianFoodMovement. #thirdplate https://t.co/Orruzmcruh (Source)

Daniel BryanLove @NaomiAKlein’s new book, On Fire: The (Burning) Case for a Green New Deal. It makes powerful, compelling arguments for how we can not only combat climate change, but create a more just society in the process. Quotes and ideas in the thread #GreenNewDeal (Source)

Matt RidleyMost of the environmental trends in the world are getting better not worse. There is more forest now than there was 50 years ago. (Source)

David LipseyThis is for those more interested in politics than politicians. Environmentalists hate Lomborg, who dares to questions their all-or-nothing ideology. Economists on the other hand love him, since he (unlike most environmentalists) understands that environmental decisions can involve costs as well as benefits. For example, take Lomborg’s position on global warming. It probably is happening, he... (Source)

Holger SeimWhen it comes to adventure stories, Into the Wild. (Source)

Ryan HolidayHoly shit, this book is good. Just holy shit. Even if it was just the main narrative–the chase to kill a man-eating Tiger in Siberia in post-communist Russia–it would be worth reading, but it is so much more than that. The author explains the Russian psyche, the psyche of man vs predator, the psyches of primitive peoples and animals, in such a masterful way that you’re shocked to find 1) that he... (Source)

TC BoyleSometimes nature strikes back, and in this book you really do root for the animal. (Source)

Zoe GreavesThe illustrations are utterly breathtaking. Jackie Morris is an illustrator that I just find astonishing—she’s got to be one of the most brilliant artists working in children’s books at the moment. (Source)

Aleks KrotoskiWatts has been looking at the small world phenomenon to identify whether the web itself has shrunk our world, and in fact it hasn’t. (Source)

Rosamund McDougallIt’s a very fast-moving explicit scenario about what might happen on earth to all of us, with each degree of global warming temperature rise. (Source)

Jonathan Green@mmbrenn yes the best book i read last year without question. beautiful. harrowing. (Source)

Cal FlynHaving climbed the highest heights in his debut Mountains of the Mind, Macfarlane now dives down to the lowest of the lows. He goes caving in limestone caverns deep underground, rattles through salt mines under the sea in carts and stumbles across (literal) underground subcultures in the Paris catacombs, all interwoven with learned digressions into geological epochs and classical conceptions of... (Source)

Alastair HumphreysThe cleverest and nicest man in the world of travel writing has just published a brilliant new book which you should definitely buy. And so has @robgmacfarlane... 😂 https://t.co/7tWMRoB08W https://t.co/2UmUfDUqpt (Source)

Brian BoyerOne book that’ll be in my bag: Parable if the Sower. It’s a brilliant, prescient read and, like all of Butler’s work, has much to teach us about justice. But it’s also informed my thinking about teamwork, and (surprise!) project management. https://t.co/NrPd9uiV2c (Source)

Denise RussellFascinating small book, immensely interesting and traces human acquaintance with this fish back for a thousand years. (Source)

Matt RidleyIt’s a paean for three things he thinks the environmental movement should adopt and has got wrong. One is nuclear power, the other is GM food and the third is cities. (Source)

Oprah WinfreyYou don’t hear me say this word often, but this book is a masterpiece ... It’s an epic family saga—it’s got everything—sex and love, even rock n’ roll, and everything you want in a book. (Source)

Ken PowellCEO of General Mills, , is into a different genre of books, the novel kind with great life lessons. “Freedom” is one of those books. (Source)

Ellen de BruinI had a theory about that, but I looked it up and it turned out to be wrong. Jonathan Franzen said in an interview why he called it Freedom, that he gave the title to the publisher because he really, really wanted to be free. My theory was rather different. In the book, some people explore their own freedom in relationships with others – there is the boy Joey, Patty’s son, who behaves very badly.... (Source)

Genevieve Von LobLouv coined the term ‘Nature Deficit Disorder’ because he was so concerned about the alienation of young people from nature. (Source)

Cheryl StrayedI love so many poets; [this author] is one of my favorites. (Source)

Bill McKibbenVery few people have sounded more important alarms about our climate future, and very few people have paid a higher price for doing so. Michael Mann is a hero, and this book is a remarkable account of the science and politics of the defining issue of our time. (Source)

Bill NyeChanged the way most of us understood the natural history of Earth. Ours is only the second species known to be capable of changing the climate of an entire planet. (Source)

Leonardo DiCaprioCheck out Michael Mann's book "The Hockey Stick & the Climate Wars" about his battle against climate denialism. (Source)

Steve JobsIn that first year at Reed, Jobs also read "Diet for a Small Planet," a book about protein-rich vegetarianism that went on to sell three million copies. It was a breakthrough. "That's when I pretty much swore off meat for good," Jobs told Isaacson. (Source)

Ruth ReichlWhen this book came out in the early 1970s, it was revolutionary. I feel this is a book that hasn’t gotten its due. (Source)

Yale Program On Climate Change CommunicationFrances Moore Lappé's best-selling book “Diet for a Small Planet” changed the way many people in the 1970s viewed the food system and its inefficiencies: https://t.co/xla4y5Nuzd via @nytimes https://t.co/wNIgZLCI9Z (Source)

Matt HaigA brilliant book. Advocates a world war scale emergency response to climate change. And reminds us how much human behaviour can change for the better when the chips are down and we understand and FEEL like the stakes are high. https://t.co/GekPX3xwN0 (Source)

Matt HaigA brilliant book. Advocates a world war scale emergency response to climate change. And reminds us how much human behaviour can change for the better when the chips are down and we understand and FEEL like the stakes are high. https://t.co/GekPX3xwN0 (Source)