Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
Ranked #55 in Persuasion, Ranked #55 in Consumer Behavior — see more rankings.
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key... more
Rankings by Category
Brainfluence is ranked in the following categories:
- #96 in Marketing
- #66 in Social Engineering
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