Hannah Aster

SEO Team Lead

Hannah is a seasoned writer and editor who started her journey with Shortform nearly five years ago. She grew up reading mostly fiction books but transitioned to non-fiction writing when she started her travel website in 2018. When she's not writing or traveling, you can find Hannah working on home reno projects, crafting, or taking care of plants.

Expertise

Graduated summa cum laude with a bachelor's degree in English and minors in professional and creative writing

The 4 Types of Buyers and How to Identify Them

Creating a Positive Emotional Relationship With Money

What are the 4 types of buyers? How can you identify each type and adjust your sales technique? The 4 types of buyers are the buyer in heat, the buyer in power, the lookie-loos, and the mistakes. Use straight line marketing to funnel out the best types of buyers. Read on to learn how to identify the 4 types of buyers from Way of the Wolf.

The Three Tens: How to Close Every Sale

What are the Three Tens? How can they help you close more sales? The Three Tens from Way of the Wolf are the product, the trust in yourself, and the trust in your company. The goal of the three tens is to move the customers’ level of certainty throughout the sale so that by the end, they buy. Learn how to close every sale using the Three Tens from Way of the Wolf.