What is Amos Tversky and Daniel Kahneman’s prospect theory? How does it explain human behavior? Prospect theory is a theory in economics developed by Amos Tversky and Daniel Kahneman. It says that Utility depends on changes from one’s reference point rather than absolute outcomes. The theory suggests that people don’t always behave rationally. We’ll cover what Kahneman’s prospect theory is, how it works, and how it challenges traditional utility theory.
Kahneman’s Prospect Theory: The Ultimate Guide










