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Cirque du Soleil is one of the key examples given in Blue Ocean Strategy. How did a circus performer create a blue ocean outside of the red ocean of circuses, and create an incredibly valuable company? Learn more about Cirque du Soleil’s Blue Ocean Strategy here.
What is the Pioneer-Migrator-Settler Map? What does it mean for your business and Blue Ocean Strategy? Learn how you should have projects in each stage of the lifecycle, from pioneers to migrators to settler projects.
Blue Ocean Strategy ends with ten Red Ocean Traps that can deter you from creating blue oceans or that jeopardize your execution. These will be phrased as myths that are then debunked:
Blue Ocean Strategy is a powerful framework for finding new business opportunities. But it’s not always clear how to create a blue ocean strategy for yourself. We’ll cover 15+ Blue Ocean Strategy examples so you can figure out how to create your own blue ocean.
Why We Falsely Link Effects to Causes When two things happen together, it’s tempting to believe that one caused the other. For example, in the previous chapter, we saw that the economy improved while crime rates dropped. This seems like a satisfying explanation, until the data show the economy couldn’t have had a large effect. In reality, many correlated phenomena are correlated purely by chance. This gives rise to the well-known saying, “correlation does not imply causation.” (Shortform note: this underlies a lot of popular superstitions, like people who wear their “lucky hats” to baseball games because they think it
Dropbox is now a technology giant, valued at $10 billion in a 2014 funding round. It’s a very complex product, honed over a decade of development and hundreds of millions of dollars of investment. But Dropbox didn’t start with the slick, seamless product you use today. So let’s go back to the beginning, before Dropbox had a polished product and thousands of employees. Back to Dropbox’s original Minimum Viable Product (MVP). If you’re an aspiring entrepreneur, be emboldened by the idea that Dropbox started with just about as much as you have right now.
The ideas in The Lean Startup came about when Eric got frustrated working on products that failed to get traction. As an engineer, he initially thought they failed due to technical problems, but this was never the right answer. In reality, they just spent a lot of time building things nobody wanted. So when he started his new company, IMVU, he wanted to try something different. One inspiration was Steve Blank’s idea of Customer Development: a rigorous methodology for the business and marketing side of a startup. Another inspiration was Japan’s lean manufacturing systems, made famous by Toyota. Eric Ries
What is Habit 1: be proactive of the 7 habits of highly effective people? What does Habit 1: be proactive mean? Stephen Covey’s 7 Habits of Highly Effective People starts with Habit 1: Be Proactive. Habit 1, be proactive is a practice that takes discipline, determination, and accountability. Habit 1 will help you work through and apply all 7 habits to be highly effective, and learn how to be proactive in all areas of your life and decision making.
The Myth of the “Crack Millionaires” Let’s set the stage. The 1980’s were marked by a tide of rising crime in The United States. A great deal of the violence in the inner cities was driven by crack-cocaine. According to one study, crack accounted for a shocking 25 percent of homicides in New York City in 1988. It was in this context that the conventional wisdom of “crack millionaires” was born. The myth was largely propagated by police officers, criminologists, and others in the law enforcement community. They argued that dealers were making money hand-over-fist and living extravagant, luxurious lifestyles.
In lean management, what does Genchi Genbutsu mean? Why is it so important for your business? Learn the principles of “go and see” to better meet your customers’ needs and build a winning product.