The World's Best Book Summaries
What is a green technology company, and why do we need them? Does green tech really work as a business? A green technology company aims to create tech that is eco friendly. Tesla, a famous green technology company, has succeeded in this endeavor; but many others have failed. Read about what a green technology company is, and how the future of green tech (also called cleantech) could work.
Do you have a great discovery, and want to know how to sell your product? There are several strategies you can use. Learning how to sell your product is an important part of your launch plan. Without knowing how to sell a product, your amazing tech could go unnoticed.
What are traditional sales? How can you use traditional sales in your startup strategy? Traditional sales are what they sound like—they are the sales methods that involve sales reps and retail steps. Traditional sales are an important part of your startup. Read about how they can help you launch your company.
What are complex sales, and do you need them to be a part of your startup sales strategy? Complex sales are B2B sales that often include high level executives, like the CEO. Many companies never use the complex sale, and some rely only on complex sales. Whether you use complex sales depends on your company and product—read more about them below.
What is the last mover advantage? Why do you want to be a last mover, and how can being one help you succeed? The last mover advantage is when a company is the last to introduce a new product or service and benefits from existing recent innovations in technology. The last movie advantage is that you become the one who makes the last and most spectacular innovation. And in Zero to One, that’s what you want.
What is the role of marketing and advertising in startups? Do you need a strong strategy to succeed? A startup needs marketing and advertising to succeed. Before you launch your company, you’ll need a strong marketing and advertising plan in place. Read to find out why.
What is a viral marketing strategy, and do you need one? Can viral marketing really help your startup? A viral marketing strategy can be incredibly valuable in launching and building your startup. Having a viral marketing strategy is one of the major marketing strategies for online marketing. Discover how viral marketing can work for you.
What are market disruptors? Do you want to be a market disruptor, or is there a better way to form your business? In order to be a market disruptor, you need to be able to visualize an old industry from a new angle, and produce a product that changes the game. Recent technologies have been defined by market disruptors. But is that what you want to be? Peter Thiel explains why you don’t.
What are startup secrets? What do they mean, and how do they affect business? Startup secrets are a key to a startup’s success. Startup secrets mean that a company has yet to discover some of the most important products and technologies, and that you can work toward discovering them free of competition. Keep reading to see how Peter Thiel explains the value of startup secrets.
Who are the top tech founders of all time? What makes them successful? In Zero to One, Peter Thiel offers examples of top tech founders, and why they were successful. Read about top tech founders and the future of technology.