What is the doppelganger effect in data? How is the method used to study people? A big data technique Seth Stephens-Davidowitz identifies is the doppelganger method. It’s a technique where researchers make predictions about one person by studying another person who’s statistically similar to the first person. Learn more about the power of doppelgangers, as explained in Everybody Lies.
The Doppelganger Effect in Big Data, Explained










