Marketing

Have you ever used a free trial period? Did you cancel before paying for the real subscription? Or did you feel like you should at least give them something if you got something for free? This reciprocity marketing strategy relies on you feeling obligated. Reciprocity marketing is a sales strategy in which something free is offered in the hopes of creating a reciprocal obligation. It’s harder to say no to someone after they’ve offered you something first. See when something is a genuine offer and when it is reciprocity marketing.

Have you ever thought that someone was trying to trick you? Could you tell they were using persuasion tactics to convince you? Do you know how to avoid being manipulated? Compliance practitioners are professional persuaders. They are able to manipulate you into agreeing even if you are trying to avoid manipulation. For each of the six principles of persuasion, there are key strategies to learn if you want to know how to avoid being manipulated.