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Shep Hyken's Top Book Recommendations

Want to know what books Shep Hyken recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Shep Hyken's favorite book recommendations of all time.

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Moments of Truth

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Recommended by Christopher Lochhead, Shep Hyken, and 2 others.

Christopher LochheadQuestion: What books had the biggest impact on you? Perhaps changed the way you see things or dramatically changed your career path. Answer: “Zen and the Art of Making a Living: A Practical Guide to Creative Career Design” By Laurence Boldt “Horse Sense: The Key to Success Is Finding a Horse to Ride” by Al Ries and Jack Trout “What They Don't Teach You at Harvard Business School” by Mark... (Source)

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A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors, " and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame... more

Brian BurkhartI love this book. Everyone is a salesperson in some regard. You may not have a product to sell, but you certainly have yourself, your ideas, and your value to sell. Convincing people you, your principles, and your thoughts matter is a never-ending project. In Beckwith’s book—which is about selling services versus widgets—this theory definitely holds up. He also offers up a few profound thoughts... (Source)

Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why? Answer: Radical Leap by Steve Farber Becoming a Category of One by Joe Calloway Selling the Invisible by Harry Beckwith Killing Marketing by Joe Pulizzi and Robert Rose Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg The Power of Moments by Chip and Dan Heath (Source)

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4
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table.

Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.
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Alden MillsIn Search of Excellence focused my daydreaming mind into what it takes to build truly great companies. (Source)

Aidan Connolly[I read] In Search Of Excellence at the age of 16 while on vacation and it convinced me that I had a passion for management, leadership and strategy. Prior to that I had planned to be an Engineer. I still have the copied I read three times in a row, and the key sentences are highlighted. Probably good that I read it then! (Source)

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5
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?

In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they've turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.
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Recommended by Shep Hyken, and 1 others.

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6

Why are Gerald Ford, Ted Koppel, Billy Graham, Leonard Lauder, Mario Cuomo, Robert Redford, Gloria Steinem, Peter Ueberroth, Walter Mondale, Lou Holtz, Norman Vincent Peale, and so many other successful people raving about this book?

First, look through the testimonials that fill the opening pages. You will see that:

Many of the most Important and successful people in America think that Harvey Mackay is one of the most remarkable men in America -- and that this is a remarkable book.

Then, turn to any page of the text. You'll see in an instant what so...

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Thom SingerThe other book that had a lasting impact was Swim with the Sharks by Harvey Mackay. Again, I read it in my 20s, but the book showed me how to build relationships and be a good salesperson. No matter what we do for a living, we are in sales, even if we are just selling ourselves. (Source)

Boban DedovicQuestion: What five books would you recommend to young people interested in your career path & why? Answer: Here are the main five I would recommend (in chronological order): Swim with the Sharks Without Being Eaten Alive by Harvey Mackay How to Win Friends and Influence People by Dale Carnegie Think and Grow Rich by Napoleon Hill The 7 Habits of Highly Effective People by Stephen R. Covey No... (Source)

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Winner of the 2015 International Book Awards for General Business

Winner of the 2015 National Indie Excellence Award for General Business

Winner of the 2015 Readers' Favorite International Book Award Gold Medal for Non-Fiction Business

Winner of the 2015 Paris Book Festival Award for Business

Winner of the 2015 Amsterdam Book Festival Award for Business

Winner of the 2015 San Francisco Book Festival Award for Business
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Patrick LencioniVerne Harnish is more committed to helping companies grow than any other person on the planet. Really. He's also radically practical in his approach and that is reflected throughout this terrific book. (Source)

Graham WestonFast-growing companies - not small ones or big ones - create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business. (Source)

Alexandra Stroe[I'd recommend] Scaling Up by Verne Harnish, The Hard Thing About Hard Things by Ben Horowitz and Measure what Matters by John Doerr for scaling and managing the business. (Source)

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8
Haters are not your problem. . . .
Ignoring them is.

 
Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
 
The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a...
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Recommended by Shep Hyken, and 2 others.

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9

Influence

The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life,...
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Charles T. MungerRobert Cialdini has had a greater impact on my thinking on this topic than any other scientist. (Source)

Dan ArielyIt covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. (Source)

Max Levchin[Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

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