Want to know what books Drew McLellan recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Drew McLellan's favorite book recommendations of all time.
1
J. K. Rowling and Mary GrandPré | 4.77
Now for the first time ever, J.K. Rowling’s seven bestselling Harry Potter books are available in a stunning paperback boxed set! The Harry Potter series has been hailed as “one for the ages” by Stephen King and “a spellbinding saga’ by USA Today. And most recently, The New York Times called Harry Potter and the Deathly Hallows the “fastest selling book in history.” This is the ultimate Harry Potter collection for Harry Potter fans of all ages! more Now for the first time ever, J.K. Rowling’s seven bestselling Harry Potter books are available in a stunning paperback boxed set! The Harry Potter series has been hailed as “one for the ages” by Stephen King and “a spellbinding saga’ by USA Today. And most recently, The New York Times called Harry Potter and the Deathly Hallows the “fastest selling book in history.” This is the ultimate Harry Potter collection for Harry Potter fans of all ages! less 
Barack ObamaAs a devoted reader, the president has been linked to a lengthy list of novels and poetry collections over the years — he admits he enjoys a thriller. (Source)
Drew McLellanFavorite non-business book that I would argue can teach you a ton about business leadership — The Harry Potter series by JK Rowling. (Source)
Adam LawrenceI hate reading. I always have. Except for Harry Potter and To Kill A Mockingbird, which I've read dozens of times. (Source)
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2
A new, tenth anniversary editionof the leadership classic thatwas hailed as one of the 100 BestBusiness Books of AllTime. In his exciting and timeless businessparable, The Radical Leap, Steve Farberexplores an entirely new leadershipmodel, one in which leaders aren tafraid totake risks, make mistakes infront of employees, or actively solicitemployee feedback. His book dispenseswith the typical, tired notions of whatit means to be a leader. Farber s modern parable begins ona sunny California beach where he hasa strange and unexpected encounterwith a surfer named Edg. Despite hisunassuming... more A new, tenth anniversary editionof the leadership classic thatwas hailed as one of the 100 BestBusiness Books of AllTime. In his exciting and timeless businessparable, The Radical Leap, Steve Farberexplores an entirely new leadershipmodel, one in which leaders aren tafraid totake risks, make mistakes infront of employees, or actively solicitemployee feedback. His book dispenseswith the typical, tired notions of whatit means to be a leader. Farber s modern parable begins ona sunny California beach where he hasa strange and unexpected encounterwith a surfer named Edg. Despite hisunassuming appearance, the enigmaticEdgseems to know an awful lot aboutleadership and this brief interactionpropels Steve into an unforgettablejourney. Along the way, he learns aboutExtremeLeadership and what itmeans to take the Radical Leap: .Cultivate Love .Generate Energy .Inspire Audacity .Provide Proof Geared to people at any level whoaspire to change things for the better, The Radical Leapis creating legionsof Extreme Leaders in business, education, non-profits and beyond." less Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
Radical Leap by Steve Farber
Becoming a Category of One by Joe Calloway
Selling the Invisible by Harry Beckwith
Killing Marketing by Joe Pulizzi and Robert Rose
Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
The Power of Moments by Chip and Dan Heath (Source)
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3
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion... more Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Readers will learn:
Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory
How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations
How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs
How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system
"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars
"Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling
"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute
"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling less Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
Radical Leap by Steve Farber
Becoming a Category of One by Joe Calloway
Selling the Invisible by Harry Beckwith
Killing Marketing by Joe Pulizzi and Robert Rose
Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
The Power of Moments by Chip and Dan Heath (Source)
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4
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results. more Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results. less Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
Radical Leap by Steve Farber
Becoming a Category of One by Joe Calloway
Selling the Invisible by Harry Beckwith
Killing Marketing by Joe Pulizzi and Robert Rose
Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
The Power of Moments by Chip and Dan Heath (Source)
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5
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors, " and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame... more A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors, " and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more. less Brian BurkhartI love this book. Everyone is a salesperson in some regard. You may not have a product to sell, but you certainly have yourself, your ideas, and your value to sell. Convincing people you, your principles, and your thoughts matter is a never-ending project. In Beckwith’s book—which is about selling services versus widgets—this theory definitely holds up. He also offers up a few profound thoughts... (Source)
Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
Radical Leap by Steve Farber
Becoming a Category of One by Joe Calloway
Selling the Invisible by Harry Beckwith
Killing Marketing by Joe Pulizzi and Robert Rose
Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
The Power of Moments by Chip and Dan Heath (Source)
See more recommendations for this book...
6
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later?... more The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences. less 
Angela DuckworthI read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched--I'm recommending it to everyone I know! (Source)
Eric RiesWhat if we could design experiences that have real impact for our families, our customers and employees? Master storytellers Chip and Dan Heath show how. (Source)
Adam GrantThe most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine. (Source)
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7
Killing your current marketing structure may be the only way to save it!
Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation... more
Killing your current marketing structure may be the only way to save it!
Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model.
Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to:
* Transform all or part of your marketing operation into a media company
* Integrate this new operation into traditional marketing efforts
* Develop best practices for attracting and retaining audiences
* Build a strategy for competing against traditional media companies
* Create a paid/earned media strategy fueled by an owned media strategy
Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell--and monetize it directly.
Killing Marketing rewrites the rules of marketing--enabling you to make the kind of transition that turns average companies into industry legends.
less Drew McLellanQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
Radical Leap by Steve Farber
Becoming a Category of One by Joe Calloway
Selling the Invisible by Harry Beckwith
Killing Marketing by Joe Pulizzi and Robert Rose
Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
The Power of Moments by Chip and Dan Heath (Source)
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