Want to know what books Irina Nica recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Irina Nica's favorite book recommendations of all time.
1
With an Introduction by Alex Dolby.
Translation by W.H.G. Kingston.
Jules Verne (1828-1905) is internationally famous as the author of a distinctive series of adventure stories describing new travel technologies which opened up the world and provided means to escape from it. The collective enthusiasm of generations of readers of his 'extraordinary voyages' was a key factor in the rise of modern science fiction.
In The Mysterious Island a group of men escape imprisonment during the American Civil War by stealing a... more With an Introduction by Alex Dolby.
Translation by W.H.G. Kingston.
Jules Verne (1828-1905) is internationally famous as the author of a distinctive series of adventure stories describing new travel technologies which opened up the world and provided means to escape from it. The collective enthusiasm of generations of readers of his 'extraordinary voyages' was a key factor in the rise of modern science fiction.
In The Mysterious Island a group of men escape imprisonment during the American Civil War by stealing a balloon. Blown across the world, they are air-wrecked on a remote desert island. In a manner reminiscent of Robinson Crusoe, the men apply their scientific knowledge and technical skill to exploit the island's bountiful resources, eventually constructing a sophisticated society in miniature. The book is also an intriguing mystery story, for the island has a secret. less 
Vladimir OaneI will pick Jules Verne’s Mysterious Island for a non-business favorite. I don’t claim this is the best book out there. Not even in its category (whatever that is). But I adored this book as a young boy. I remember that the night when I was approaching the end of the book a power outage happened, and I finished it reading it with the help of candle light. I love this book that much. Jules Verne... (Source)
Irina NicaI was in the 8th grade and I was studying for my upcoming exams to get into highschool. Back then, I loved Jules Verne and hated math. I think that’s when I first started “tricking” myself into doing what I hate (but it’s good for me) using a book I liked. I would tell myself that I would be allowed to read a new chapter of The Mysterious Island after every X number of math problems I’d solve.... (Source)
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2
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. more The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. less Irina NicaThis book taught me how to think when I write. It also taught me how to be the voice of a product (or a person) in writing and, ultimately, how to build my own voice. (Source)
Bogdana ButnarI thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)
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3
Pink is my favorite color. I used to say my favorite color was black to be cool, but it is pink—all shades of pink. If I have an accessory, it is probably pink. I read Vogue, and I’m not doing it ironically, though it might seem that way. I once live-tweeted the September issue.
In these funny and insightful essays, Roxane Gay takes us through the journey of her evolution as a woman of color while also taking readers on a ride through culture of the last few years and commenting on the state of feminism today. The portrait that emerges is not only one of an... more Pink is my favorite color. I used to say my favorite color was black to be cool, but it is pink—all shades of pink. If I have an accessory, it is probably pink. I read Vogue, and I’m not doing it ironically, though it might seem that way. I once live-tweeted the September issue.
In these funny and insightful essays, Roxane Gay takes us through the journey of her evolution as a woman of color while also taking readers on a ride through culture of the last few years and commenting on the state of feminism today. The portrait that emerges is not only one of an incredibly insightful woman continually growing to understand herself and our society, but also one of our culture.
Bad Feminist is a sharp, funny, and spot-on look at the ways in which the culture we consume becomes who we are, and an inspiring call-to-arms of all the ways we still need to do better. less Irina NicaIt’s hard to pick an all-time favorite because, as time goes by and I grow older, my reading list becomes more “mature” and I find myself interested in new things. I probably have a personal favorite book for each stage of my life. Right now I’m absolutely blown away by everything Roxane Gay wrote, especially Bad Feminist. (Source)
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4
A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave
"A must-read for this moment in time."--Steven D. Levitt, co-author of Freakonomics - One of the best books of the year--Nature
Mary Aiken, the world's leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with... more A groundbreaking exploration of how cyberspace is changing the way we think, feel, and behave
"A must-read for this moment in time."--Steven D. Levitt, co-author of Freakonomics - One of the best books of the year--Nature
Mary Aiken, the world's leading expert in forensic cyberpsychology, offers a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, privacy, and our perception of the world. Drawing on her own research and extensive experience with law enforcement, Aiken covers a wide range of subjects, from the impact of screens on the developing child to the explosion of teen sexting and the acceleration of compulsive and addictive behaviors online. Aiken provides surprising statistics and incredible-but-true case studies of hidden trends that are shaping our culture and raising troubling questions about where the digital revolution is taking us.
Praise for The Cyber Effect
"How to guide kids in a hyperconnected world is one of the biggest challenges for today's parents. Mary Aiken clearly and calmly separates reality from myth. She clearly lays out the issues we really need to be concerned about and calmly instructs us on how to keep our kids safe and healthy in their digital lives."--Peggy Orenstein, author of the New York Times bestseller Girls & Sex
"[A] fresh voice and a uniquely compelling perspective that draws from the murky, fascinating depths of her criminal case file and her insight as a cyber-psychologist . . . This is Aiken's cyber cri de coeur as a forensic scientist, and she wants everyone on the case."--The Washington Post
"Fascinating . . . If you have children, stop what you are doing and pick up a copy of The Cyber Effect."--The Times (UK)
"An incisive tour of sociotechnology and its discontents."--Nature
"Just as Rachel Carson launched the modern environmental movement with her Silent Spring, Mary Aiken delivers a deeply disturbing, utterly penetrating, and urgently timed investigation into the perils of the largest unregulated social experiment of our time."--Bob Woodward
"Mary Aiken takes us on a fascinating, thought-provoking, and at times scary journey down the rabbit hole to witness how the Internet is changing the human psyche. A must-read for anyone who wants to understand the temptations and tragedies of cyberspace."--John R. Suler, PhD, author of The Psychology of Cyberspace
"Drawing on a fascinating and mind-boggling range of research and knowledge, Mary Aiken has written a great, important book that terrifies then consoles by pointing a way forward so that our experience online might not outstrip our common sense."--Steven D. Levitt
"Having worked with law enforcement groups from INTERPOL and Europol as well as the U.S. government, Aiken knows firsthand how today's digital tools can be exploited by criminals lurking in the Internet's Dark Net."--Newsweek less Irina NicaMy favorite book is usually a recent one that helped me with a particular task or question. In the last year, I’ve been working (and studying) more about online influencers. In this context, two books come to mind: one that really inspired me on how to work better with people -- the classic How to win friends and influence people by Dale Carnegie; the other helped me understand the dynamics of... (Source)
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5
Trevor Noah’s unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison. Living proof of his parents’ indiscretion, Trevor was kept mostly indoors for the earliest years of his life, bound by the extreme and often absurd measures his mother took to hide him from a government that could, at any moment, steal him away. Finally liberated by the end of South Africa’s tyrannical white rule, Trevor and his mother set... more Trevor Noah’s unlikely path from apartheid South Africa to the desk of The Daily Show began with a criminal act: his birth. Trevor was born to a white Swiss father and a black Xhosa mother at a time when such a union was punishable by five years in prison. Living proof of his parents’ indiscretion, Trevor was kept mostly indoors for the earliest years of his life, bound by the extreme and often absurd measures his mother took to hide him from a government that could, at any moment, steal him away. Finally liberated by the end of South Africa’s tyrannical white rule, Trevor and his mother set forth on a grand adventure, living openly and freely and embracing the opportunities won by a centuries-long struggle. less 
Bill GatesAs a longtime fan of The Daily Show, I loved reading this memoir about how its host honed his outsider approach to comedy over a lifetime of never quite fitting in. Born to a black South African mother and a white Swiss father in apartheid South Africa, he entered the world as a biracial child in a country where mixed race relationships were forbidden. Much of Noah’s story of growing up in South... (Source)
Mark SusterPlease don't read @Trevornoah's book "Born a Crime."
It's such a remarkable story that you need to hear him narrate it on @audible_com. You'll laugh out loud, cry, get angry, be in disbelief. You'll have many "driveway moments" where you can't stop even though you're home (Source)
Heather ZynczakSo excited for our latest speaker announcement for #PSLIVE19! Trevor Noah! I am a huge @TheDailyShow fan! And his book -Born a Crime -and life story are amazing. Can't wait! Join us! https://t.co/N6ykJq7TOy https://t.co/r0dIx5RFVI (Source)
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6
In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives. more In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives. less 
David BrooksHe argues that most of our moral decisions are that kind of an instant reaction. It’s like aesthetics: when we see a scene we know instantly if it’s beautiful or not. (Source)
Mike BenkovichHonourable Mentions: Four Hour Work Week, The Happiness Hypothesis, Meditations, Catch 22, A Guide To The Good Life. (Source)
Chelsea FrankI read everything with an open mind, often challenging myself by choosing books with an odd perspective or religious/spiritual views. These books do not reflect my personal feelings but are books that helped shape my perspective on life, love, and happiness. (Source)
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7
Attract, engage, and delight customers online"Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less... more Attract, engage, and delight customers online"Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. "Inbound Marketing" recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. "Inbound Marketing: Get Found Using Google, Social Media, and Blogs" is a complete guide to attracting, engaging, and delighting customers online. less Ionut DanifeldIf you want to find a niche and adapt to the marketing, one of my favorite techniques is Inbound Marketing. Great book to understand what's inbound marketing and how you can use effectively this technique for your business or clients. (Source)
Irina NicaInbound Marketing by Brian Halligan and Dharmesh Shah - if you’re working in B2B or you’re working on your own SaaS product, you have to learn the basics of Inbound Marketing. I do admit that the concept of “inbound marketing” is evolving and you should also follow marketing blogs to make sure you’re up to date with the latest practices in SEO, Facebook Marketing, etc. However, if you’re just... (Source)
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8
You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing... more You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:
-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing resentment
And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold! less See more recommendations for this book...
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