Hey, Whipple, Squeeze This

The Classic Guide to Creating Great Ads

| 4.45 | 4,128 ratings and reviews

Recommended by Irina Nica, Bogdana Butnar, and 2 others. See all reviews

Ranked #6 in Advertising, Ranked #23 in Copywriting — see more rankings.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. more
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Reviews and Recommendations

We've comprehensively compiled reviews of Hey, Whipple, Squeeze This from the world's leading experts.

Irina Nica This book taught me how to think when I write. It also taught me how to be the voice of a product (or a person) in writing and, ultimately, how to build my own voice. (Source)

Bogdana Butnar I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written. (Source)

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