1Influence: The Psychology of Persuasion
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Vice Chairman/Berkshire Hathaway
Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist. [source]
Author
It covers a range of ways in which we end up doing things, and how we don’t understand why we’re doing them. [source]
Co-founder/PayPal, CEO/Affirm, Investor
Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?" [source]





























































































