The Startup Way

Making Entrepreneurship a Fundamental Discipline of Every Enterprise

Ranked #16 in Lean Startup, Ranked #67 in Silicon Valleysee more rankings.

Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

In The Lean Startup, Eric Ries laid out the practices of successful startups - building minimal viable products ("MVPs"), extensive customer-focused testing based on a build, measure, learn method of continuous innovation,...

Reviews and Recommendations

We've comprehensively compiled reviews of The Startup Way from the world's leading experts.

Reid Hoffman CEO/LinkedInContinuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading. (Source)

Aaron Levie Co-founder/BoxThe Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes. (Source)

Arianna Huffington Founder/The Huffington PostIn The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you. (Source)

Seth Godin Author, Marketer, EntrepreneurA future classic, a book that will inspire thousands of companies to leap into a much needed re-invention. (Source)

Brad D. Smith CEO/IntuitThe Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries. (Source)

Jennifer Pahlka If The Startup Way can transform the federal government -- and it has -- it can transform your company. For everyone who's thought 'there has to be a better way,' here's your proof and a playbook to make it happen. (Source)

Rnold Rnz 2 years ago in San Fran I got to meet world famous, yet friendly and humble @ericries author of The Startup Way. Awesome book full of principles companies should consider to help embrace an Entrepreneurial mindset. #leanstartup #innovation #businessagility #startup #insurtech (Source)

Erik Cheong This book is filled with in-the-field stories, insights, and tools. Eric lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. So far, I feel this book is focused more on multinational corporations (MNC) rather than startups, it basically talks about embedding startups within corporate. (Source)

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