Running Lean

Iterate from Plan A to a Plan That Works

Ranked #3 in Lean Startup, Ranked #5 in Lean Managementsee more rankings.

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in...

Reviews and Recommendations

We've comprehensively compiled reviews of Running Lean from the world's leading experts.

Ash Maurya Recommends this book

Garrett Moon Running Lean by Ash Maurya: Learn to build products the lean way! (Source)

Ola Olusoga For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to people. (Source)

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