The Elements of Eloquence

How to Turn the Perfect English Phrase

Recommended by Bill Liao, and 1 others. See all reviews

Ranked #9 in Etymology, Ranked #10 in Rhetoricsee more rankings.

The idiosyncratic, erudite and brilliantly funny new book from Mark Forsyth, bestselling author of The Etymologicon and The Horologicon.

In an age unhealthily obsessed with substance, this is a book on the importance of pure style.

From classic poetry to pop lyrics and from the King James Bible to advertising slogans, Mark Forsyth explains the secrets that make a phrase - such as ‘Tiger, tiger, burning bright’ or ‘To be or not to be’ - memorable.

In his inimitably entertaining and witty style he takes apart famous lines and shows how you...

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Bill Liao The human world occurs in language so best get good at it! (Source)

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