What is the peak-end rule? What does it have to do with happiness? The peak-end rule is the theory that the overall rating is determined by the peak intensity of the experience and the end of the experience. It does not care much about the averages throughout the experience. Learn how the peak-end rule applies to happiness and how it alters the way you remember experiences.
Peak-End Rule (Why a Bad Ending Can Ruin the Whole Movie)










