Entrepreneurship Archives

OKR Examples for Information Technology: IT Matters

What are the best OKR examples for information technology? How can using OKRs make your IT projects work better and more effectively? One of the best OKR examples for information technology is Intuit. By setting OKR goals, the IT department was able to communicate with transparency all over the world. This allowed for smoother company operations, product rollout, communications, and more. Read more about Inuti, on the best OKR examples for information technology, below.

Michael Porter’s Value Chain Analysis: How it Works

What is Michael Porter’s value chain analysis, and what does it mean for your business? Michael Porter’s value chain analysis can help you understand how a company actually works based on the activities it performs in a specific sequence.

Michael Porter’s Airline Industry Analysis: Why it Works

Michael Porter’s airline industry analysis uses the Five Forces model to dig into major airlines and why they’re so consistently unprofitable. Even though they have billions of dollars in revenues, they’re chronically bad businesses. Porter’s five forces analysis helps you understand why.

Unique Value Proposition: Definition and Examples for Strategy

What is unique value in the context of business, and how do you create it? Your unique value proposition is what you distinctively create for your customers. It says what your product is and who it serves (and implicitly how it’s different from competitors’ products). You need unique value to create a business plan and to sell your product.

Peter Thiel’s 3 Best Marketing Strategies for Startups

What are the best marketing strategies for startups? How can you pick the best strategy for your new company? There are many marketing strategies for startups. Marketing is an important part of your business, and choosing the best marketing strategies for entrepreneurs will help your business launch and stay strong.

What Was the Dot-Com Bubble, and What Can It Teach Startups?

What was the dot-com bubble, and how did it lead to Silicon Valley as we know it today? What can it teach us about startups? The dot-com bubble refers to a period in the 1990s where tech companies experienced great prosperity. Due to several circumstances, the dot-com bubble burst. In Zero to One, Peter Thiel explains what we can learn from this.

Startup Thinking: The Zero to One Guide for Success

What is startup thinking? What do you have to do to think like a startup, and build a great one? Startup thinking will help you build a successful business. In order to use startup thinking, you have to consider the basics, as well as long term goals and your future plans.

Founding a Green Tech Company? Peter Thiel on How Not to Fail

What is a green technology company, and why do we need them? Does green tech really work as a business? A green technology company aims to create tech that is eco friendly. Tesla, a famous green technology company, has succeeded in this endeavor; but many others have failed. Read about what a green technology company is, and how the future of green tech (also called cleantech) could work.

How to Sell Your Product: Peter Thiel’s Advice for Startups

Do you have a great discovery, and want to know how to sell your product? There are several strategies you can use. Learning how to sell your product is an important part of your launch plan. Without knowing how to sell a product, your amazing tech could go unnoticed.

The Art of Traditional Sales: How to Sell Your Startup

What are traditional sales? How can you use traditional sales in your startup strategy? Traditional sales are what they sound like—they are the sales methods that involve sales reps and retail steps. Traditional sales are an important part of your startup. Read about how they can help you launch your company.