Business

You know that in Lean Startup, you should be avoiding Vanity Metrics. These tell you less useful facts about your business and can be a misleading sign of progress. Instead, look at real metrics with cohort analysis. But what is cohort analysis, and how do you do it?

When you face a problem, how do you figure out what the root cause was? How do you learn what the right problem to tackle is? The solution is the Five Whys: keep asking Why until you find the problem. But how do you do it correctly, and what pitfalls are there in the 5 Whys Analysis? Learn from this Lean Startup guide.

In Lean Startup, Eric Ries supports decreasing your batch size. Don’t overinvest in huge feature releases. Release less and more often, and you’ll learn faster.

The final substantive chapter of Lean Startup discusses innovation in a large company and internal startups, in the form of an innovation sandbox. If growth is your goal and you achieve it, you’ll keep growing your startup to 10, 100, 1,000 people. How do you keep innovating to grow new lines of business while keeping existing products competitive? How do you prevent yourself from being bogged down by process?

You’ve heard about startups building new products and services to change the world. But what, exactly, is a startup? And who are startup founders? Learn the proper definition of startup here – it’s not what you might think.