Becoming a Category of One

How Extraordinary Companies Transcend Commodity and Defy Comparison

Ranked #79 in Commodities

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn't offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results. less

Reviews and Recommendations

We've comprehensively compiled reviews of Becoming a Category of One from the world's leading experts.

Timothy Ferriss Author & EntrepreneurRecommends this book

Mike Shinoda About finding ways to make what you do stand out. (Source)

Drew McLellan Question: What five books would you recommend to young people interested in your career path & why? Answer: Radical Leap by Steve Farber Becoming a Category of One by Joe Calloway Selling the Invisible by Harry Beckwith Killing Marketing by Joe Pulizzi and Robert Rose Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg The Power of Moments by Chip and Dan Heath (Source)

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