The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Ranked #4 in Copywriting, Ranked #36 in Business Planning — see more rankings.
Reviews and Recommendations
We've comprehensively compiled reviews of The Adweek Copywriting Handbook from the world's leading experts.
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Jeff Bullas Recommends this book
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Cristian-Dragos Baciu I'd just go with something that's a bit of a more light read, like Dan Kennedy's Ultimate Sales Letter, or Joe Sugarman's The Adweek Copywriting Handbook. Either one of these will give you a solid building block that you can then expand upon with the more advanced courses, like Breakthrough Advertising, or Clayton Makepeace's Ultimate Desktop Copycoach. (Source)
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Ola Olusoga Like Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system, multiple mental models from a variety of disciplines are necessary to understand that system". You can read this book to start building a "latticework of mental models in your head". (Source)
Rankings by Category
The Adweek Copywriting Handbook is ranked in the following categories:
- #42 in Advertising