Thank You for Arguing

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Recommended by Angela Pham, and 1 others. See all reviews

Ranked #9 in Rhetoric, Ranked #40 in Public Speakingsee more rankings.

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The...

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Angela Pham The attendees in the altMBA program actually influenced me the most in my book purchases: Robin Flaherty persuaded me to buy Thank You For Arguing. (Source)

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