Perennial Seller

The Art of Making and Marketing Work That Lasts

Ranked #17 in Digital Marketing, Ranked #36 in Marketingsee more rankings.

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes--authors, entrepreneurs, musicians, filmmakers, fine artists--how a classic work is made and marketed.
In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering...

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Reviews and Recommendations

We've comprehensively compiled reviews of Perennial Seller from the world's leading experts.

James Altucher Founder/StockPickrI said this about Ryan Holiday's last book, but I'll say this now about this book. This is his best book. This will be a perennial seller. Everything in here is so true and it is a guide to creativity in the real world. (Source)

Shawn Coyne Autodidact extraordinaire Ryan Holiday strips away the ridiculous obsession with contemporary bestsellerdom and gets to the heart and soul of individual genius, creating timeless classics that change people's lives year after year after year. For those of us who wish to summon the courage and forgo instant validation in favor of deep and original creation, this book offers not just the Why, but the Who. A must-read for creators of all persuasions. (Source)

Marin Gerov The Perennial Seller by Ryan Holiday is a book I read last year which stuck with me. It teaches the importance of making things that last. (Source)

Gunhee Park I just finished up Stranger in a Strange Land, and am also reading Churchill, A Life and The Perennial Seller. I can’t really pinpoint what I expect to gain from any books I read, but am hoping to gain perspective and some valuable lesson that I can take away from each book. What that is exactly is different for every book. (Source)

Jake Udell Ideas are a dime a dozen, but those who put them into practice are priceless. [In Perennial Seller], Ryan shows you how to become one of "those" through his simple and cutthroat strategy, for what it takes to be a successful creative in the modern world. This book couldn't be more timely! (Source)

Ricky Van Veen In an era of disposable hot takes, Ryan's writing blends thoughtful and thorough contrarianism with delicious anecdotes to back it up. Perennial Seller continues that tradition. (Source)

David Zuckerman As a showrunner or any kind of artist, you have to know when to stick to your guns and trust your gut, when and whom to ask for help, and how to define and lean into your brand. This book gets to the core of each of those elements in an attempt to help creatives be successful for a long time. (Source)

Robert Katai Another book that I love reading and I don’t want to hurry this process of reading is Ryan Holiday’s (any R.H. fan clubs here?) “ Perennial Seller” in which he talks about the projects that last in time and have a long impact in the world. Maybe it’s because I also have a few projects I’m working on and I don’t want them to be just trails in the sand that are washed by the sea. (Source)

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