Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Ranked #2 in Surfing, Ranked #25 in Sustainabilitysee more rankings.

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will... more

Reviews and Recommendations

We've comprehensively compiled reviews of Let My People Go Surfing from the world's leading experts.

Alastair Humphreys @SecondS37175185 A fantastic book. (Source)

Amir Salihefendic Recommends this book

David Rothschild Recommends this book

Paul Kedrosky @dpfishman Yes, fantastic book by incredible human. (Source)

Holger Seim When it comes to biographies I particularly like Let My People Go Surfing. (Source)

Kai Yeo I like that it is as much a pleasure to read, as it is inspiring for the work that I am doing now as the Design Lead for Hutan Tropical, an outdoor equipment and clothing brand that I started with a friend. So I guess that ticks both ‘business’ and ‘non-business’ boxes for me. Yvon’s the founder of Patagonia, legendary climber, businessman and environmentalist. The book’s original intent was to be a philosophical manual for the employees of Patagonia but it has so much relevance and inspiration for what I am doing now in building Hutan as a responsible outdoor equipment company. Yvon has set... (Source)

Nancy Johnston The most influential book I'd recommend for all CEOs are either setting up or running a business is 'Let my people go surfing-the education of a reluctant businessman' by Yvon Chouinard. It's provided a wonderful blueprint to help shape the Tengri business DNA and a recommended read for all aspiring and existing CEOs. (Source)

Andrew Youderian Question: What five books would you recommend to young people interested in your career path & why? Answer: 7 Habits of Highly Effective People (Getting the right things done) Entreleadership (Great primer on management) Let My People Go Surfing (How to build a business on your terms, that embraces your values) Essentialism (The Importance of focus) Work the System (A primer on building systems in your business) (Source)

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