Don't Think of an Elephant! Know Your Values and Frame the Debate
The Essential Guide for Progressives
Recommended by Ryan Holiday, and 1 others. See all reviewsRanked #56 in Propaganda, Ranked #69 in Rhetoric — see more rankings.
Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe them.
Lakoff’s years of research and work with leading... more
Reviews and Recommendations
We've comprehensively compiled reviews of Don't Think of an Elephant! Know Your Values and Frame the Debate from the world's leading experts.
Ryan Holiday AuthorThese two books are the two best books of political thinking and theater from both the left and the right. Regardless of ideologies, both are experts in influencing and leading public perception through image and words. It actually matters whether we’re talking about illegal immigrants or undocumented workers, or whether we describe the problem as climate change or global warming. Strategists need to understand the power of language and framing–it doesn’t matter how right you are, if you lose this battle it can be impossible to rally people to your cause. Read both these books. (Source)
Rankings by Category
Don't Think of an Elephant! Know Your Values and Frame the Debate is ranked in the following categories:
- #85 in Business Communication
- #74 in Civics
- #83 in Elephant
- #73 in Liberalism
- #84 in Linguistics
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