In this episode of The School of Greatness, Peter Sage and Lewis Howes explore why achievement and external success often fail to deliver lasting fulfillment. Sage outlines four levels of consciousness—from victim mentality to spiritual mastery—and explains how most people remain trapped chasing goals that never truly satisfy. He introduces the concept of the "Curse of the White Rabbit," where achievements always stay just out of reach, leaving even highly successful individuals seeking the next milestone.
Sage emphasizes that transformation comes from changing one's internal state rather than manipulating external circumstances. He discusses how identity shapes behavior more powerfully than willpower, how the quality of one's questions guides consciousness, and why perfectionism and seeking others' approval drain life force. Drawing from his own experience of being imprisoned, Sage demonstrates how reframing adversity as opportunity enables growth, offering practical insights on breaking free from victim patterns and embracing challenges as catalysts for change.

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Peter Sage and Lewis Howes discuss the evolution of human consciousness through four primary levels, each marked by distinct attitudes toward responsibility, agency, and connection to reality.
At the "to Me" level, individuals view life as happening to them, attributing their lack of fulfillment to external factors. Sage calls this "victim mentality," where people experience stress whenever reality contradicts their desires. While the world offers no support for this stance, many cling to victim stories for the certainty and attention they provide. Moving beyond this level requires replacing blame with responsibility—a significant challenge since victim narratives offer security and exempt people from embracing the discomfort of change.
The "by Me" level marks the shift from victimhood to agency. Here, individuals believe "if I want something, it will happen by me," focusing on hard work, goals, and external manipulation to achieve results. However, Sage warns that achievers risk becoming "Stressed Out Simon," "Burnt Out Barry," or "Heart Attack Harry," chasing external success without inner transformation. The effort to manipulate circumstances without internal alignment is unsustainable and can lead to burnout or regression back to victimhood.
The "Through Me" level represents a quantum leap where individuals become conduits for intelligent energy. Instead of forcing outcomes, they align their inner frequency with desired results, allowing synchronicities to unfold—doors open effortlessly and opportunities align naturally. This transition requires replacing control with trust and faith in a greater intelligence. Sage notes that gratitude helps ease this shift, as depression and gratitude cannot coexist.
The "As Me" level represents the realm of spiritual masters, where the illusion of separation dissolves entirely. At this stage, one recognizes that there is no separation between self and other—the self is seen in everything and everyone. Sage emphasizes this level requires profound guidance and fundamentally alters how life is perceived and experienced.
Sage and Howes explore how relentless achievement pursuit fails to deliver lasting fulfillment, coining it the "Curse of the White Rabbit."
Sage likens goal pursuit to greyhounds chasing a mechanical rabbit—a system designed so the rabbit (fulfillment) always stays ahead. People believe reaching milestones like making a million dollars or buying a Ferrari will bring happiness, but as Sage shares from experience, joy is fleeting—lasting only days before a new goal emerges. Even highly successful entrepreneurs and wealthy individuals, including those worth $700 million, still need antidepressants because there's always a higher rung to attain. Rockefeller reportedly said when asked how much money is enough: "Just a little more."
Sage emphasizes that happiness is a byproduct of thoughts, not external markers. People chase feelings they could generate now through their own thinking. The white rabbit curse is broken by realizing you already are what you seek—success, worthiness, and confidence are accessed through thinking, not attaining.
Sage argues that most personal development focuses on "by me" hacks—productivity routines and system upgrades—offering ways to run faster on the achievement-driven hamster wheel without changing the consciousness from which goals arise. Real transformation comes from changing how we define happiness and success, permitting ourselves to feel happy and whole now rather than chasing the next external thing.
Sage emphasizes that lasting transformation comes from within, not from repeatedly trying to change external circumstances.
Sage describes life as a self-reflecting universe. Attempting to force change in the outer world without addressing internal state leads to endless frustration. He likens this to trying to make a mirror smile without changing your own expression. Stress arises when life doesn't match internal pictures, keeping people stuck trying to change reality instead of their inner landscape. Sage notes that people in identical situations experience them differently based on their internal state—two men behind prison bars could see either mud or stars.
The quality of one's questions steers the mind. Disempowering questions like "Why am I not good enough?" reinforce victimhood, while empowering questions such as "What can I learn from this that serves me?" or "What's great about this I've not noticed yet?" invite positive reinterpretations and foster growth. By consciously choosing empowering questions, individuals redirect their focus and transform both inner and outer worlds.
Sage identifies identity as more influential than willpower or motivation. He provides the example of smokers: if someone identifies as "a smoker who quit," willpower is required to resist cigarettes, but if the identity shifts to "I am a non-smoker," resistance becomes effortless because behavior aligns with self-definition. Sage recounts his own imprisonment, where he deliberately crafted his identity not as a victim but as a "secret agent of change," staying empowered and productive in a challenging environment.
Sage discusses how belief in the nature of the universe fundamentally shapes interpretation of events and resilience. Believing in a hostile universe leads to fear and defensiveness, while a friendly universe mindset allows challenges to be regarded as growth opportunities. During his imprisonment, Sage placed a quote from Napoleon Hill in his cell: "Every adversity carries with it the seed of an equivalent or greater benefit," helping him remain optimistic and find purpose in adversity.
Sage explores how living through others' expectations, perfectionism, and tying self-worth to net worth can stifle authentic living.
Sage describes "goop"—the "good opinion of other people"—as one of the biggest hindrances to human potential. He explains that everyone stars in their own movie called "the movie of your life," but people mistakenly believe others see them as stars when in reality, everyone is preoccupied with their own concerns. People become trapped in a bubble of self-importance, worrying about judgments others aren't forming. By ceasing to wait for external validation, individuals reclaim their autonomy and live their truth.
Sage addresses perfectionism as a pattern that limits growth. Though it masquerades as a high standard, "perfectionism is the lowest standard because it's unattainable." Even nature isn't perfect, so expecting perfection is unrealistic and destructive. At its core, perfectionism is fear: "the real language is I'm scared of screwing upism," a defense mechanism to avoid rejection and being seen as unworthy.
Sage reframes shyness, often mistaken as innate personality, as a sophisticated avoidance pattern signaling fear of being seen and judged. He contends that shyness is actually a plea driven by fear, not an inherent aspect of personality. To overcome shyness, Sage advises reframing rejection as worldviews projected onto you, not a valuation of your worth, recognizing that criticism usually reflects another person's internal state.
Sage warns against conflating self-worth with financial status, noting this creates a scarcity loop: "Unless I earn enough, I'm not good enough. But if I'm not good enough, I'm not earning enough." Even wealthy individuals remain unhappy if their self-esteem depends on money. True abundance comes from cultivating gratitude for what already exists: love, friendship, presence, even breath. By practicing gratitude and embracing what is, people develop an abundance mentality independent of net worth.
Sage emphasizes that true transformation comes from prioritizing growth and embracing challenges rather than seeking comfort.
Sage states that emotional maturity is achieved by recognizing life is about continual growth, not comfort. People instinctively resist discomfort, but spiritual and psychological growth arise only through grappling with obstacles. He compares life to a river—there are no straight lines in nature, and trying to force a straight path wastes energy. Surrendering to the natural flow and accepting where you are frees up energy for better decisions and positioning for the next move.
Sage points out that most people waste adversity by complaining instead of cultivating the growth potential it holds: "most people are so busy moaning at the adversity. They never take time to water the seed." He explains that accepting circumstances and focusing on the next action is key to growth.
Sage's own imprisonment demonstrates this mindset in practice. Instead of viewing himself as wrongly imprisoned, he chose to see himself as a "secret agent of change," reducing violence and preventing suicides—initiatives that won a national award. During his six-month sentence, he wrote 11 handwritten letters to his coaching students sharing insights on coping with adversity. These letters became the book The Inside Track: The Ultimate Guide to Conquering Adversity, demonstrating how growth-oriented identity transforms catastrophe into purpose instead of victimhood.
1-Page Summary
Peter Sage and Lewis Howes discuss the evolution of human consciousness through four primary levels, each marked by distinctive attitudes toward responsibility, agency, and connection to reality. Each stage represents a shift in self-awareness, relationship to external circumstances, and the ability to create change.
At the “to Me” level, individuals view life as happening to them. They attribute their lack of fulfillment or success—be it a house, car, body, or wealth—to external factors. This "victim mentality," as Sage calls it, thrives on the mantra: “I would have what I want, but things just happen to me.” People entrenched in this mindset experience stress and suffering wherever reality contradicts their desires, often getting stuck in cycles of comparison and negativity, as when someone’s happiness at a raise evaporates upon learning a coworker received more.
Individuals at this lowest level lack recognition of their own agency and power, perpetuating a cycle of powerlessness. While the world offers no support for the victim stance, many people find its certainty and attention—secondary gains from sharing their struggles—irresistible. Misery attracts miserable company, and people can cling to their victim stories for the comfort and identity they provide. Even if external events were unjust, the challenge lies in learning to interpret and respond with a sense of personal responsibility.
Moving beyond “to Me” requires relinquishing blame. Blame, even in seemingly clear situations, immediately lowers one’s frequency to the victim level. Sage points out that those stuck in “to Me” often refuse to accept responsibility because embracing courage and stepping into the discomfort of change is difficult. The security of the victim narrative can outweigh the desire for growth, keeping people rooted in suffering and self-sabotage.
Transition requires accepting responsibility for one’s response to life circumstances—regardless of fairness—and building a new vision grounded in action and agency.
The shift to “by Me” marks the transition from victimhood to agency. At this level, individuals hold the belief: “If I want something, it will happen by me.” They assume full responsibility, focusing on hard work, routines, hustle, and external manipulation to wrestle results from the world. This is the domain of the achiever, where goals are actively pursued through discipline and effort.
However, while individuals in this consciousness feel more powerful, they often equate achievement with relentless striving. The world is engaged as a series of obstacles to be overcome through force and competition. Without inner growth, this can lead to exhaustion and stress.
Sage highlights that those in the “by Me” paradigm risk becoming “Stressed Out Simon,” “Burnt Out Barry,” or “Heart Attack Harry.” In their persistent chase for external success, achievers frequently burn out, damage relationships, or, if overwhelmed, slip back into “to Me” victimhood to recover. The effort to manipulate outer circumstances without internal alignment is unsustainable and can be damaging over time.
The “Through Me” level marks a quantum leap in consciousness. Here, individuals start seeing themselves as conduits for intelligent energy. Instead of forcing outcomes, they align their inner frequency with desired results, allowing synchronicities to orchestrate events. Successes manifest as doors opening effortlessly and opportunities align ...
Consciousness Levels: From Victim ("to Me") and Achiever ("by Me") to Flow ("Through Me") and Non-duality ("as Me")
Peter Sage and Lewis Howes delve into the pitfalls of the relentless pursuit of achievement, coining it the "Curse of the White Rabbit." They argue that chasing external milestones for happiness is a game rigged so fulfillment remains always out of reach.
Sage likens goal pursuit to greyhounds chasing a mechanical rabbit on a track—a deliberate system where the rabbit (fulfillment) always stays just ahead. People think attaining a million dollars, buying a Ferrari, reaching a certain status, or collecting followers will finally bring happiness. Yet, as Sage shares from his own experience, after achieving these milestones, joy is fleeting—lasting only days or a week—before a new goal emerges. The thrill of achievement quickly turns to, “what’s next?” and the game intensifies.
Sage notes that even highly successful entrepreneurs, after running multiple ventures and winning races, find themselves persistently unfulfilled, the “rabbit” always just beyond grasp. Lewis Howes agrees, clarifying that setting happiness on a future win is a game that can never be won, as there’s always a new target to chase.
The “Curse of the White Rabbit” is that people believe external achievements trigger internal happiness. But the permission to be happy is always deferred, contingent on meeting arbitrary achievement criteria, instead of coming from within.
Sage observes that some of the world’s wealthiest people—he mentions working with those worth $700 million—still need antidepressants and never feel like enough, because there's always a higher rung to attain. Rockefeller, upon being asked how much money is enough, reportedly said, “Just a little more.” The trap is clear: fulfillment via achievement is endless and empty.
Sage states the game is played by the wrong rules, since material gains, status, or validation cannot be taken beyond life—“I’ve never seen a hearse with a roof rack.” He urges, stop waiting for external approval or achievements to validate your self-worth. You’re already good enough, worthy of love, and capable without having to prove it.
He insists that happiness is a byproduct of happy thoughts, not external markers. People endlessly chase feelings they could generate now through their own thoughts. The white rabbit curse is broken by realizing you already are what you seek—success, worthiness, wealth, and confidence are accessed through thinking, not attaining.
Why Achievement Without Fulfillment Fails: "Curse of the White Rabbit" and Chasing Goals Never Deliver Lasting Happiness
Peter Sage emphasizes the profound influence that inner consciousness, beliefs, and identity have on shaping outer reality. He argues that lasting transformation comes from within, not from repeatedly trying to change external circumstances.
Peter Sage describes life as a self-reflecting universe, using the mirror analogy to illustrate how many people try to manipulate their outer world without first addressing their internal state. Attempting to force a smile on the mirror (the world) without changing the expression on one’s own face leads to repeated drama and unmet desires, whether at work or at home. Sage asserts that outer world follows inner world; focusing only on external fixes perpetuates frustration because stress always arises when reality doesn't match one’s internal pictures.
He likens this to constantly stirring the "stuff" in a glass of water (jobs, money, relationships), never realizing that the key is the “glass” itself—the context and perception that holds the content. People tirelessly try to change the elements of their lives, never finding satisfaction because their inner container remains unchanged. This results in a hamster wheel of endless searching and dissatisfaction.
Sage notes that friction and stress stem from the gap between life and one’s internal images of how things should be. Many believe they must bend reality to their desires, leading to endless struggle. Only by altering their internal landscape and perceptions does outer change become possible and enduring.
He observes that people in identical situations experience them differently based on their internal state. For example, two men behind the same prison bars could see either mud or stars. Sage illustrates this further with two employees reacting differently to learning about a coworker's higher raise. It is the internal dialogue, not the external event, that determines happiness or suffering.
Sage argues that the quality of one's questions steers the mind. Most people adopt disempowering questions, often unconsciously, which reinforce victimhood and negative patterns. Becoming conscious of the questions one asks is essential for directing focus and raising consciousness.
Questions like "Why am I not good enough?" or "Why does this happen to me?" prompt the mind to rationalize negative answers, reinforcing feelings of inadequacy and reinforcing limiting beliefs.
Instead, Sage advocates for empowering questions that guide consciousness toward growth and opportunity. Questions such as "What can I learn from this that serves me?" or "What's great about this I've not noticed yet?" or "What could make this fun for me?" invite positive reinterpretations of events and foster personal development. By consciously choosing empowering questions, individuals redirect their focus and transform both their inner and outer worlds.
Sage identifies identity as a fundamental driver of consistent behavior, more influential than either willpower or motivation. People can intellectually grasp concepts of change, but unless these penetrate deeply into their identity, lasting transformation will not occur.
He provides the example of smokers who, despite understanding the risks and even feeling emotional pressure, often relapse because their core identity remains unchanged. If someone identifies as "a smoker who quit," willpower is required to resist cigarettes, and eventually, willpower wanes. However, if the identity shifts to "I am a non-smoker," resistance is effortless and automatic, because behavior aligns with self-definition.
Inner World Transforms Outer World: Changing Consciousness, Questions, Beliefs, and Identity Transforms Reality
Peter Sage explores how living through the expectations and opinions of others, or what he calls "goop," along with perfectionism, shyness rooted in fear of judgment, and tying self-worth to net worth, can stifle authentic living. He shares insights on reclaiming personal power and establishing true abundance and self-acceptance.
Sage describes one of the biggest hindrances to human potential as living in "goop," which stands for the "good opinion of other people." Goop is portrayed as a sticky, smelly substance that drains life force because so many decisions are made—often unconsciously—through this filter.
He explains that everyone stars in their own movie called "the movie of your life." You, by nature, are the only person present in every scene of your life. Other people, even close ones, are at best supporting cast or more commonly film extras—people you're not actively thinking about if they're not in your current scene. Sage points out that most people mistakenly believe others see them as stars of their movie, when in reality, everyone is just starring in their own. Thus, most people are just extras in each other's lives.
People become trapped in a bubble of self-importance, consumed with thoughts like, "I wonder what everyone thinks of me," not recognizing that everyone else is equally preoccupied with themselves. Sage notes that bursting this bubble leads to freedom and restores life energy that was otherwise spent adapting to perceived expectations or seeking approval. By ceasing to wait for external validation and agreement, individuals reclaim their autonomy and live their truth.
Sage addresses perfectionism as another pattern that limits personal growth. Though perfectionism masquerades as a high standard, it is unattainable—"perfectionism is the lowest standard because it's unattainable." Even nature and evolution are not perfect, so expecting perfection in oneself is unrealistic and destructive.
Perfectionism sets impossible standards, believing that only flawlessness is acceptable, despite the fact that nature itself is inherently imperfect and ever-unfinished.
At its core, perfectionism is about fear: "the real language is I'm scared of screwing upism." It is a defense mechanism to avoid rejection and the pain of being seen as unworthy, so people set impossible standards to prevent being exposed as imperfect.
Sage reframes shyness, often mistaken as innate personality, as another sophisticated avoidance pattern. Shyness frequently signals fear of being seen and judged, not a genuine preference for solitude.
He contends that shyness is actually a plea driven by fear of judgment, not an inherent aspect of personality, but a learned behavior to avoid exposure.
To overcome shyness and the pain of rejection, Sage advises reframing negative responses from others. He suggests understanding that any judgment or rejection is a projection of the other person's worldview and not an assessment of personal value. Recognizing that criticism usually reflects another person's internal state—such as having a bad day—allows for greater compassion toward others and reduces the impact of their opinions.
Sage emphasizes the importance of accepting personal responsibility for life’s events and decisions, instead of blaming others or waiting for approval. By embracing responsibility for every choice and outcome, individuals shift from victimhood to personal empowerment.
He illustrates this by pointing out the freedom and power that come with owning d ...
Breaking Free: Overcoming Control, Goop, Perfectionism, and Victim Patterns to Live Authentically
Peter Sage emphasizes that true transformation and fulfillment come not from seeking comfort, but from prioritizing growth and embracing the challenges life presents. Through anecdotes and personal experience, he illustrates how adversity can serve as fertile ground for personal evolution when approached with the right mindset.
Sage states that most people identify primarily with their physical bodies, causing their "center of gravity" to reside in the physical realm. The human nervous system, he explains, is hardwired for comfort—a mechanism invaluable for survival but problematic when it causes resistance to growth. People instinctively resist discomfort, seeing challenges as threats rather than opportunities for expansion. However, emotional maturity is achieved by recognizing that life is not about comfort, but about continual growth.
He draws parallels to nature and physical development, noting that in ecosystems, growth is essential for contribution; without growth, organisms are removed. Similarly, in the gym, physical gains occur when one intentionally pushes beyond comfort zones. Spiritual and psychological growth arise only through grappling with obstacles and adversity.
Sage points out that most individuals waste adversity by complaining instead of cultivating the growth potential it holds. He says, "most people are so busy moaning at the adversity. They never take time to water the seed." He compares life to a river, emphasizing that there are no straight lines in nature—straight lines are man-made. Just as every river bends, so does the path of life; trying to force a straight path is wasted energy. Surrendering to the natural flow, accepting where you are, and freeing yourself from resistance allows you to use your energy to make better decisions and position yourself for the next best move.
He explains, "If you surrender to the wisdom of the current, if you go with the flow, say, okay. The milk is spilled on the carpet bitching about it's not going to put it back in the bottle. I free up the energy of resistance to what is because unless you got a DeLorean and your Marty McFly, you're not going to change it." This practice of accepting circumstances and focusing on the next action is key to growth.
Growth Over Comfort: Embracing Challenges As Opportunities For Transformation
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