Science

What is ambiguity aversion bias? Why do people go to such great lengths to avoid ambiguity? Ambiguity aversion bias is the root of the adage “better the devil you know.” Even if the situation is bad, you’d rather stay than face the uncertainty of leaving. Here’s why we go to such great lengths to avoid uncertainty.

What is the authority fallacy? Why do we do what the higher-ups say? The authority fallacy is a logical bias related to social proof. It is the natural inclination to listen to an authority figure, even if they’re trying to make you do something you normally wouldn’t. Keep reading to learn about authority bias, why it happens, and how to overcome it.

Have you ever struggled to make a decision because there were too many options to choose from? How does having too many options impair decision-making? Most people think that having more options to choose from is better than having fewer. However, having too many options can be just as bad as not having enough of them. Here’s how having too many options causes paralysis of choice and impairs decision-making.

What is action bias? Is being action-oriented a good thing? Action bias is the tendency to take action rather than waiting for a better opportunity or more information. While the bias towards action is better than procrastination, it may lead to hasty and reckless decisions. Here’s why bias towards action can sometimes do more harm than good.

Why do people make bad decisions? How do you make a decision when there are just too many variables to consider? Many times, you make bad decisions because you don’t have enough options, information, or experience to make logical ones. However, too many options, information, or experience can also inspire irrational decisions. Let’s take a look at the three situations where excess causes irrationality: 1) too much experience, 2) too many options, and 3) too much information.

What is loss aversion? Why does losing something have a stronger psychological impact compared to gaining something? As the name suggests, loss aversion is the tendency to have a stronger aversion to losing something compared to gaining something. Loss aversion is an evolutionary trait passed on from early humanity when losing something—be it belongings, weapons, or food supply—was often fatal. Being cautious and avoiding loss kept early humans alive and able to procreate, meaning their cautious genes survived to the current day. Keep reading to learn about the psychology of loss aversion.

What is fundamental attribution bias? Why do people fall for the attribution effect? Fundamental attribution bias (also known as correspondence bias or attribution effect) is a tendency to attribute others’ behavior to their disposition or personality and disregard external or environmental factors. The attribution effect is the by-product of the way your social brain works. Keep reading to learn about fundamental attribution bias, why it occurs, and how to avoid it.

What is the primacy and recency effect? Why do we tend to remember the first and the last items well, and the middle ones poorly? The primacy and recency effect (also known as the serial-position effect) is the tendency to recall the first and the last items in a series well, and the middle ones poorly. There’s no consensus as to why this phenomenon occurs, but there are a couple of theories. Keep reading to learn about the primacy and recency effect, why it occurs, and how to overcome it.

Is memory a fixed record of the past? Do we always recall memories in their original state? People believe their memories are untouchable, stored away, and recalled when needed in perfect condition. However, this isn’t the case. Memory errors are proof that memory isn’t a fixed record of past events—your memory of the past is affected by your feelings, opinions, and situation. Here are some of the most common fallacies and situations in which your memory is unreliable.