Impossible to Ignore

Creating Memorable Content to Influence Decisions

Ranked #43 in Persuasion

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people s memory....

Reviews and Recommendations

We've comprehensively compiled reviews of Impossible to Ignore from the world's leading experts.

Robert B. Cialdini AuthorCarmen Simon has broken the mold by showing how to enhance memory for our good ideas―not just in ourselves but in others. (Source)

Scott Adams Creator of DilbertFor more science on the topic of how intentional "mistakes" can aid in memory retention, I recommend the book Impossible to Ignore by Dr. Carmen Simon. The gist of it is that you need to surprise the brain or to make it work a little extra to form memories. Our brains automatically delete our routine memories fairly quickly. Most of us don't know what we were doing on this day a year ago. But we easily remember things that violate our expectations. (Source)

Guy Kawasaki Author & EntrepreneurIf you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it. (Source)

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