How to Write a Good Advertisement

Recommended by Scott Adams, and 1 others. See all reviews

Ranked #7 in Copywriting, Ranked #33 in Persuasionsee more rankings.

UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630)

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor...

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Scott Adams Creator of Dilbert[Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

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