Want to know what books Ash Maurya recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Ash Maurya's favorite book recommendations of all time.
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"An excellent summary of what it takes to succeed as an entrepreneur. Every person who wants to start the 'next big thing' should read "6 Secrets to Startup Success" before taking the leap forward." -- Guy Kawasaki, cofounder, Alltop.com, and author of "Enchantment: The Art of Changing Hearts, Minds, and Actions" Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh... more "An excellent summary of what it takes to succeed as an entrepreneur. Every person who wants to start the 'next big thing' should read "6 Secrets to Startup Success" before taking the leap forward." -- Guy Kawasaki, cofounder, Alltop.com, and author of "Enchantment: The Art of Changing Hearts, Minds, and Actions" Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion--that the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In "6 Secrets to Startup Success," readers will learn how to: Convert their passion into economic value with a moneymaking business model - Improve their readiness to launch and lead a new venture - Manage funding and cash flows - Chart a path to breakeven and beyond - Avoid the pitfalls that often accompany unfettered passion - Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, "6 Secrets to Startup Success" will help entrepreneurs everywhere turn their dreams into reality. less See more recommendations for this book...
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Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve... more Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.
The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:
Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently. less See more recommendations for this book...
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Make your first million and earn a steady income with this updated, essential guide to real estate investing
The collapse in real estate prices from 2007 through 2012 was the most significant event in the real estate industry since the Great Depression. But today, with the real estate market rebounding, a new generation of investors is entering the field, eager to make their fortune.
Building Wealth One House at a Time, 2nd Edition provides you with a practical way to create wealth through an ethical approach of buying, financing, and managing property. Renowned real... more Make your first million and earn a steady income with this updated, essential guide to real estate investing
The collapse in real estate prices from 2007 through 2012 was the most significant event in the real estate industry since the Great Depression. But today, with the real estate market rebounding, a new generation of investors is entering the field, eager to make their fortune.
Building Wealth One House at a Time, 2nd Edition provides you with a practical way to create wealth through an ethical approach of buying, financing, and managing property. Renowned real estate expert John W. Schaub takes you through his 9-step program and explains how to accumulate one million dollars worth of houses debt free in any market, while earning a steady cash flow.
This invaluable guide presents fresh strategies for buying and financing property, reflected in six new chapters on topics such as real estate cycles, financing real estate purchases, negotiation techniques, and retirement investing.
You ll learn how to:
Finance real estate purchases without going to a bank
Recognize and capitalize on real estate cycles
Improve your negotiation skills in any situation
Avoid common and costly mistakes
Create cash flow that lasts forever, and much more
Building Wealth One House at a Time, 2nd Edition reveals how virtually anyone can accumulate houses debt free and earn an income for life.
" less See more recommendations for this book...
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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in... more We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
Find a problem worth solving, then define a solution
Engage your customers throughout the development cycle
Continually test your product with smaller, faster iterations
Build a feature, measure customer response, and verify/refute the idea
Know when to "pivot" by changing your plan’s course
Maximize your efforts for speed, learning, and focus
Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed. less 
Ola OlusogaFor business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)
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out of 5 stars4,70 | 4.25
The Art of War meets "The Artist's Way" in this no-nonsense, profoundly inspiring guide to overcoming creative blocks of every kind. more The Art of War meets "The Artist's Way" in this no-nonsense, profoundly inspiring guide to overcoming creative blocks of every kind. less 
James AltucherWhen a writer or an entrepreneur, or a manager, or an employee, or a…whatever…sits down to get to work, he or she is often met by “the resistance”. The excuses that come up: I can’t do this. I am too old. I don’t have enough money. I’m scared. “The War of Art” is the guide to getting through that block. The comfort zone is papered up and cemented shut by our excuses. Learn to blast through that... (Source)
Seth GodinAlso hard to find on audio. I find Steve's voice to be fascinating, and even before I knew him, I was fascinated by listening to him speak his own work. The War of Art is one of those books, at least for me when I finally was exposed to it, I said, 'Why wasn't I informed? Why did it take this long for this book to land on my desk?'... You need to be clear with yourself about what you are afraid... (Source)
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Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author. more Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author. less 
Jeff BezosEncourages companies to identify the biggest constraints in their operations and then structure their organizations to get the most out of those constraints. (Source)
Kevin SystromAbout basically manufacturing and supply chain management. It sounds really boring, but I promise you it’s really good. (Source)
Chris GowardHere are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] The Goal. (Source)
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A hands-on guide to the metrics that matter most to young tech startups.
In the early stages of a tech startup's life, it's hard to decipher the meaningful
metrics from the distractions. How do you know if your product is working? Is it
the number of new signups? Average amount of time spent on the site? Revenue,
even if you don't have a revenue model yet?
In Scaling Lean, serial entrepreneur and author of the startup cult classic
Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a
tech startup with... more A hands-on guide to the metrics that matter most to young tech startups.
In the early stages of a tech startup's life, it's hard to decipher the meaningful
metrics from the distractions. How do you know if your product is working? Is it
the number of new signups? Average amount of time spent on the site? Revenue,
even if you don't have a revenue model yet?
In Scaling Lean, serial entrepreneur and author of the startup cult classic
Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a
tech startup with maximum efficiency and efficacy. Maurya pairs real-world
examples of startups like Airbnb and Dropbox with techniques and language from
the manufacturing world to create a new model for measuring and describing an
early stage startup's success. Scaling Lean is an indispensable handbook for
startup founders graduating from the incubator stage to build their business in the
real world. less Eris RiesFollow up to his book Running Lean, that shows how to successfully make the leap from startup to sustainable business. (Source)
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Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur... more Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
Understand Lean Startup, analytics fundamentals, and the data-driven mindset
Look at six sample business models and how they map to new ventures of all sizes
Find the One Metric That Matters to you
Learn how to draw a line in the sand, so you’ll know it’s time to move forward
Apply Lean Analytics principles to large enterprises and established products less Ola OlusogaLike Charlie Munger once said: “I’ve long believed that a certain system - which almost any intelligent person can learn - works way better than the systems most people use [to understand the world]. What you need is a latticework of mental models in your head. And, with that system, things gradually fit together in a way that enhances cognition. Just as multiple factors shape every system,... (Source)
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