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Marty Cagan's Top Book Recommendations

Want to know what books Marty Cagan recommends? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Marty Cagan's favorite book recommendations of all time. At Shortform, we know books. Our book guides are the best in the world. Learn why.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers book cover1

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz

4.4
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology compa
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days book cover2

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp, John Zeratsky, Braden Kowitz

4.4
Lean Analytics: Use Data to Build a Better Startup Faster book cover3

Lean Analytics: Use Data to Build a Better Startup Faster

Alistair Croll and Benjamin Yoskovitz

4.3
Whether you’re a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Pa
Inspired: How to Create Tech Products Customers Love book cover4

Inspired: How to Create Tech Products Customers Love

Marty Cagan

4.4
The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the
User Story Mapping: Discover the Whole Story, Build the Right Product book cover5

User Story Mapping: Discover the Whole Story, Build the Right Product

Jeff Patton and Peter Economy

4.4
How do you build a product that delights users? You must first know who your users are and how they plan to use what you're building. With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.

You and your team will learn that user stories are