100 Best Logo Design Books of All Time (Updated for 2026)

1

LOGO Design Love, Annotated and Expanded Edition

David Airey

5.0

Completely updated and expanded, the second edition of David Airey's "Logo Design Love" contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In "Logo Design Love," David shows you how to develop

2

The Design of Everyday Things

Don Norman

4.8

Preview Summary

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary r

Recommended by Andrew Chen, Marissa Mayer, Nir Eyal, and 23 others.

Grey Baker

I mainly read to decompress and change my state of mind, so it’s hard to point to an insight I read that helped me. Reading fiction has pulled me out of a bad mood more times than I can count, though, and always reenergises me to attack problems that had stumped me again. That said, I read and loved Norman Norman’s “The Design of Everyday Things”, and it’s helped me think through design problems ever since. [source]

Julia Enthoven

For people interested in designing or building software products: The Design of Everyday Things by Don Norman and The Lean Product Playbook by Dan Olsen. Both books have informed my product sense and helped me make decisions about great UX. [source]

Kaci Lambe

These three books are about how people actually use design in their lives. They helped me understand this very basic idea: There are no dumb users, only bad designers. Take the time to create based on how your design will be interacted with. Test it. Iterate. That's how you become a good designer. [source]

3

Logo: The Reference Guide to Symbols and Logotypes (Corporate Identity Book, Branding Reference for Designers and Design Students)

Michael Evamy

4.7

"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut

This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, suc

4

Logotype mini

Michael Evamy

4.6

Logotype mini is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Logotype mini is truly international, and feature

5

LOGO Modernism

Jens Müller

4.6

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.Less well-know

6

Logo

Michael Evamy

4.5

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in bl

7

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

Catharine Slade-Brooking

4.4

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications

Authored b

8

The Book of Symbols: Reflections on Archetypal Images

Archive for Research in Archetypal Symbolism (ARAS)

4.4

Reflections on symbols and symbolic imagery
The Book of Symbols combines original and incisive essays about particular symbols with representative images from all parts of the world and all eras of history. The highly readable texts and almost 800 beautiful full-color images come together in a unique way to convey hidden dimensions of meaning. Each of the c. 350 essays examines a given symbol's p

9

Logology 2

Victionary

4.3

The importance of a logo as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. LOGOLOGY2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphic

10

Design as Art

Bruno Munari

4.3

One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the 'Penguin on Design' series in Penguin Modern Classics.

'The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a liv

Recommended by Coleen Baik.

11

Grid Systems in Graphic Design/Raster Systeme Fur Die Visuele Gestaltung (German and English Edition)

Josef Müller-Brockmann

4.3

Recommended by Marius Ciuchete Paun.

Marius Ciuchete Paun

Question: What books would you recommend to young people interested in your career path? Answer: “Just My Type” by Simon Garfield “Thinking with Type” by Ellen Lupton “Don't Make Me Think” by Steve Krug “Geometry of Design” by Kimberly Elam “Grid Systems in Graphic Design” by Josef Müller-Brockmann “ReWork” by Jason Fried These titles should be a good start, I think. [source]

12

NBA Design: Shoes, Logos and Jerseys: The Ultimate Creative Coloring Book for Adults and Kids!

Anthony Curcio

4.3

13

Logo Design Workbook: A Hands-On Guide to Creating Logos

Noreen Morioka Sean Adams, Terry Stone

4.3

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the c

14

How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

Fiona Humberstone

4.3

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge.

Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential.

In this comprehensive workbook, Fiona Humberstone will walk

15

Sagmeister: Made You Look

Peter Hall

4.3

16

Symbol

Steven Bateman

4.3

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distract

17

How to

Michael Bierut

4.3

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibil

18

Branding: In Five and a Half Steps

Michael Johnson

4.3

Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies t

19

The Vignelli Canon

Massimo Vignelli

4.3

The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject m

20

Signs and Symbols: Their Design and Meaning

Adrian Frutiger

4.3

This classic study shows how humans express thought through graphic means and why certain shapes and configurations of dot and line are perceived and remembered more easily than others.

21

BrandFix - A Brand Strategy Guide for Busy Entrepreneurs

Kady Sandel

4.2

Branding is a hot topic in business, but what does branding really mean?

And how can entrepreneurs create a consistent and compelling brand while also managing the day-to-day operations of their business?

In BrandFix, Kady Sandel draws upon her experience as a brand strategist, designer, and entrepreneur to demystify branding for startups and business owners.

Through real-world branding examples and

22

Own Label: Sainsbury’s Design Studio: 1962 - 1977

Jonny Trunk, Damon Murray, et al.

4.2

Cover unavailable

23

Designing Type

Karen Cheng

4.2

An indispensable new guide for developing and designing typefaces

One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special e

24

Stanley Donwood: There Will Be No Quiet

Stanley Donwood

4.2

The prolific talent behind Radiohead’s iconic artwork reveals the creative process that has driven a career spanning more than 20 years

Widely regarded as one of the most important graphic artists of his generation, Stanley Donwood is the man behind Radiohead’s signature, yet ever-evolving, visual aesthetic. His influential work spans many practices over a 23-year period, from music packaging to

25

Graphic Design: The New Basics

Ellen Lupton and Jennifer Cole Phillips

4.2

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and

26

Identity Designed: The Definitive Guide to Visual Branding

David Airey

4.2

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of hig

27

Pentagram Marks

Pentagram Partners

4.2

The four hundred marks reproduced in this book represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs andsocieties, and even individuals, all of whom were seeking

28

LogoLounge 3: 2,000 International Identities by Leading Designers

Bill Gardner, Catharine Fishel

4.2

The third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book features high-profile projects from nine top designers and firms, including Lippincott, FutureBrand, Wolff

29

Work for Money, Design for Love: Answers to the Most Frequently Asked Questions about Starting and Running a Successful Design Business

David Airey

4.2

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, an

30

Graphic Design Thinking: Beyond Brainstorming (renowned designer Ellen Lupton provides new techniques for creative thinking about design process with examples and case studies)

Ellen Lupton, Jennifer Cole Phillips

4.2

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viabl

Recommended by Ellen Lupton.

Cover unavailable

31

Handstyle Lettering: From Calligraphy to Typography

Viction Workshop

4.2

In our increasingly digital age, the compass, eraser, pencil and pen may seem like archaic choices for cutting-edge typography design; enter Handstyle Lettering, the latest from industry leader Viction:ary. Handstyle Lettering puts the best in contemporary hand-lettering on display with artist profiles as well as broad surveys of handcrafted typographic projects used for signage, logos, invitation

32

Book of Branding - a guide to creating brand identity for startups and beyond

Radim Malinic

4.2

33

Brand by Hand: Blisters, Calluses, and Clients: A Life in Design

Jon Contino

4.2

Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino.

Jon is a born-and-bred New Yorker. He talks like one, he acts like one, and most importantly, he designs like one. He is the founder and creative director of Jon Contino Studio, and over the past two decades, he has built a massive collection of award-winning graphic-design work for h

34

Smashing Logo Design: The Art of Creating Visual Identities (Smashing Magazine Book Series)

Gareth Hardy

4.2

35

More Mr. Product: The Art of the Advertising Character from the 1960s and Beyond

Warren Dotz

4.2

In More Mr. Product, you’ll meet the newest, hippest and , grooviest characters of the 1960s, ‘70s, and beyond. This vibrant, colorful tribute to pop culture introduces the readerus to icons such as Cap’n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds more.

Citing more than twenty-five significant historical events and their influence on design, this clever compendium of commercial art prof

36

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff Geismar

Tom Geismar, Sagi Haviv, Ivan Chermayeff

4.2

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.

In Identify, celebrated designers Tom Geismar

37

TM: Trademarks Designed by Chermayeff & Geismar

Chermayeff Geismer Inc, Stefan Sagmeister

4.2

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, an

38

Bruno Munari: Square, Circle, Triangle

Bruno Munari

4.2

In the early 1960s Italian design legend Bruno Munari published his visual case studies on shapes: Circle, Square, and, a decade later, Triangle. Using examples from ancient Greece and Egypt, as well as works by Buckminster Fuller, Le Corbusier, and Alvar Aalto, Munari invests the three shapes with specific qualities: the circle relates to the divine, the square signifies safety and enclosure, and

39

Archetypes in Branding: A Toolkit for Creatives and Strategists

Margaret Hartwell

4.2

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
Forge relationships with the myriad stak

40

Environmental Protection Agency Graphic Standards System

Christopher Bonanos

4.2

In 1970, President Richard Nixon created the Environmental Protection Agency (EPA) to confront environmental pollution and protect the health of the American people. One of the EPA's top priorities was consolidating numerous state offices to more efficiently carry out its goal of "working for a cleaner, healthier environment for the American people."But there was one area in which the EPA--like ma

41

New York City Transit Authority Graphic Standards Manual

Jesse Reed

4.2

The Compact Edition is a smaller reproduction of the Standards Manual only, without some of the extras that came with the Kickstarter Limited Edition version.

All images of the Graphics Standards Manual contained in this publication have been scanned from the private collection of Massimo & Lella Vignelli, generously provided by their son, Luca Vignelli.

42

Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations

Artur Beifuss

4.2

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terror

43

Airline Visual Identity 1945-1975

M. C. Huhne

4.2

A super stylish journey: The ultimate sourcebook for the best airline graphic design This edition rounds up the most imaginative, influential and surprising designs of the airlines commercial art from the golden age of flying. It provides an unprecedented outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning presentations of

44

Logo-A-Gogo: Branding Pop Culture: Logos and Design for Comics, Music, Toys, Magazines and More

Rian Hughes

4.2

For more than 20 years, Rian Hughes has been a versatile designer, illustrator and lettering artist working for international clients in the fields of publishing, music, sports, telecommunications, fashion and more. He has specialized in creating logo designs for the comic industry, notably for DC and Marvel products, including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The

45

100 Ideas That Changed Graphic Design

Steven Heller

4.2

New in the "100 Ideas That Changed..." series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust ja

46

Branding: Distilled

Cynthia Sterling

4.2

Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits. Over 150 images provide visual inspiration for designers and artisan producers launching their own brand. Informative text and interviews from packaging industry professionals and case studies from 5 spirits producers provide a comprehensive resource for those looking to gain an edge in the marketpla

47

Los Logos: A Selected LOGO Collection

Mika Mischler, Nicholas Bourquin, Robert Klanten

4.2

Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cut

48

Design, Form, and Chaos

Paul Rand

4.1

“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” —Stephen Heller (1993)

Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published t

49

All-American Ads of the 90s

Steven Heller

4.1

Selling at the End of the Millennium
'The Lion King' roared and Michael Jackson reigned as the "King of Pop" when the century turned.

The author:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 boo

50

This is Graphic Design: A Book of Visual Exploration

Sophie Cure and Barbara Seggio

4.1

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work.

Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way

51

Vinyl . Album . Cover . Art: the complete Hipgnosis catalogue

Aubrey Powell

4.1

The complete, definitive, and never-before-published catalogue of album covers created by the legendary design agency Hipgnosis, this volume finally does justice to the work of the most important design collective in music history. Founded in 1967 by Storm Thorgerson, Aubrey “Po" Powell, and Peter Christopherson, Hipgnosis gained a legendary status in graphic design, transforming the look of album

52

All-American Ads of the 50s

Jim Heimann

4.1

53

Graphic: 500 Designs that Matter

Phaidon Editors

4.1

Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present

The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the lon

54

Logoism: Contemporary LOGO Design

Sandu Publishing

4.1

Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters ? symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols and/or letters, apply retro aesthetics or vintage

55

Creative Anarchy: How to Break the Rules of Graphic Design for Creative Success

Denise Bosler

4.1

Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say. It's time for us to tell them to shove it.

Creative Anarchy explains and explores both rule-following and rule-breaking design. It includes tips to thro

56

Meet Mr. Product: The Graphic Art of the Advertising Character, Volume 1

Warren Dotz

4.1

Meet Mr. Product! Meet Chiquita, Tony the Tiger, Elsie the Cow, and hundreds more well-known and not-so-well-known personalities in this colorful celebration of the history and art of advertising characters.

We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we’ve been listening to their counsel for generations. With smiling faces and he

57

Logolounge: 2,000 International Identities by Leading Designers

Bill Gardner, Catharine Fishel

4.1

58

How to be a Graphic Designer Without Losing Your Soul

Adrian Shaughnessy, Stefan Sagmeister

4.1

Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive

59

Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World

Sean Adams

4.1

Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.

Through real world examples and illustrations, the authors present the work of the 20 legends foc

60

Menu Design in America: A Visual and Culinary History of Graphic Styles and Design, 1850–1985

Steven Heller

4.1

Appetite for art: over one hundred years of menu graphics

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Me

61

The Package Design Book

Pentawards

4.1

All wrapped up
An international guide to contemporary packaging design

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories--beverages, food, body, luxu

62

Lingua Grafica: Major Reference Work for Image Language

Johannes Plass, Carsten Raffel, MUTABOR, Robert Klanten

4.1

Visual communication experts and Hamburg-based design studio Mutabor apply their very own, strict visual language to the boundaries of commercial design.Creating logos and icons for customers like adi- das or Greenpeace, lingua grafica assembles their best work in a do- cumented, dissected and contextualised collection.With awards from, amongst others, the New York Type Directors Club the agenc is

63

Mutabor Lingua Universalis: Global Wordless Understanding

Gestalten

4.1

This book follows up on the success of dgv's bestseller Lingua Grafica, which has established itself as a leading tool for guiding international designers in their everyday work. The expectations of fans of its predecessor will not be disappointed - Imperium Imaginum also features a structured portfolio of the latest logos and icons done by the Mutabor design studio. Imperium Imaginum explains the

64

Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition

Per Mollerup

4.1

Book by Mollerup, Per

Cover unavailable

65

Typography Essentials Revised and Updated: 100 Design Principles for Working with Type

Ina Saltz

4.1

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look.

Divided into four sections—The Let

66

Type Sign Symbol

Adrian Frutiger

4.1

67

Principles of Two-Dimensional Design

Wucius Wong

4.1

Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

68

Logo Design For Small Business

Dan Antonelli

4.1

69

Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work

Margo Chase, Rian Hughes, Ron Miriello, Alex W. White

4.1

So what does make a logo "really good"?

Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos, that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos designers and clients alike will get a rare glimpse inside t

70

Eyeball Cards - The art of Britsh CB Radio culture

William Hogan

4.1

From the hiss and crackle of Britain’s cb radio heyday, only Eyeball cards
remain. These are the mysterious business cards of ‘breakers’ exchanged
when British cb enthusiasts would meet up in person after chatting on the
airwaves. These alternate identities are sometimes amusing, occasionally
mundane, dark or bawdy, but always personal creations — flotsam from
a more innocent analogue world.

This book i

71

Amul's India: Based On 50 Years of Amul Advertising

Gujarat Co-operative Milk Marketing Federation Ltd

4.1

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the ‘popular’ history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages.

The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her jou

72

The Package Design Book 5

Pentawards

4.1

73

Dos Logos

Robert Klanten, Nicolas Bourquin, Roland Muller

4.1

Almost three years after putting our worldwide bestseller Los Logos together, dgv announces its much-anticipated follow-up. Dos Logos presents extensive examples of contemporary logo design in even greater depth and charts new developments in the field.

Done in the same format as the first volume, Dos Logos explores the exceptional visual language and stylistic approaches to logo creation by desig

74

Taking a Bite out of the Apple: A graphic designer's tale (Hearing Others' Voices)

Rob Janoff

4.1

75

Logo Design 3

Julius Wiedemann

4.1

Diverse logos from around the world

Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. Each volume in the Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, eve

76

Letterhead & Logo Design 7

John Sayles, Sheree Clark, Sayles Graphic Design

4.1

This latest edition in the best-selling annual Letterhead & Logo Design series features innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to letterheads, business cards to envelopes, the creative techniques portrayed in this broad range of work will inspire new design solutions for age-old challenges. Design firms and their clients

77

Rap Tees: A Collection of Hip-Hop T-Shirts 1980-1999

DJ Ross One

4.1

One of the world's foremost collectors of all things hip-hop, DJ Ross One presents--for the first time ever--a much sought after collection of T-shirts in this lushly produced and detailed catalog showcasing over 500 of the genre's best. Rap Tees outshines all other rap tee collections and will be the definitive reference for generations to come. Providing not only a valuable reference and style g

78

Graphic Design: A New History, Third Edition

Stephen J. Eskilson

4.1

A classic and indispensable account of graphic design history from the Industrial Revolution to the present

Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design

79

Wrappers Delight

Jonny Trunk

4.0

The sweetest memories of all: vintage candy-wrapper design

Compiled by famed nostalgia enthusiast Jonny Trunk (owner of record label Trunk Records, and author of The Music Library, Own Label and Wobbly Sounds), and with a foreword by Pulp frontman Jarvis Cocker, Wrappers Delight is crammed with more than 500 examples of British candy-wrapper designs from the 1960s to the 1980s--the first and only o

80

Logo Life: Life Histories of 100 Famous Logos

Ron van der Vlugt

4.0

In Logo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

81

The Package Design Book 2

Pentawards

4.0

An international guide to contemporary packaging designPackaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other ma

82

No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers

Larry Volk and Danielle Currier

4.0

A polished and professional portfolio--including both print pieces and an online presence--is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs

83

Viva la Pizza!: The Art of the Pizza Box

Scott Wiener

4.0

“New Yorkers are particular about pizza, and no one has a more well-formed opinion than Scott Wiener.”
—Newsday

One of the world’s foremost pizza experts presents more than 100 weird and wild pizza box designs

Since the origins of to-go pizza, pizzerias and pizza chains have taken great pride in covering take-out boxes with captivating designs. They’ve also wrestled with the best way to manufacture

84

How to Launch a Brand (2nd Edition) – Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity

Fabian Geyrhalter

4.0

This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launch

85

Complete Book of Framing: An Illustrated Guide for Residential Construction

Scot Simpson

4.0

The bestselling step-by-step framing guide--updated and expanded to meet 2018 codes and standards

Complete Book of Framing, Second Edition--Updated and Expanded is a comprehensive guide to rough carpentry and framing, written by an expert with over forty years of framing experience. This book guides the reader through step-by-step framing instructions for floors, walls, roofs, door and window openi

86

The Package Design Book 4

Pentawards

4.0

Perfect package
An anniversary edition of Pentawards winners

Good design stands out. Great design is transparent. Whether its food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of

87

Emotional Branding: The New Paradigm for Connecting Brands to People

Marc Gobe

4.0

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwee

88

Letterhead & Logo Design 10

Sussner Design

4.0

This new-in-paperback edition, part of the bestselling annual Letterhead and Logo Design series, features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions fo

89

Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands

Kevin Budelmann

4.0

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

A company's identity encompasses far more than just its logo. Identity is crucial to establishin

90

Sign Language: A Contemporary Guide to Signs + Symbols

Mark Fox

4.0

91

Brand Thinking and Other Noble Pursuits

Debbie Millman

4.0

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symb

92

How to Think Like a Great Graphic Designer

Debbie Millman

4.0

Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand des

93

Residential Interior Design: A Guide to Planning Spaces

Maureen Mitton and Courtney Nystuen

4.0

A practical approach to planning residential spacesResidential Interior Design: A Guide To Planning Spaces is the industry-standard reference for all aspects of residential space planning, with a practical focus on accessible design, ergonomics, and how building systems affect each space. This new third edition has been updated with the most recent code information, including the 2015 Internationa

94

How to Design Logos, Symbols & Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media

Gregory Thomas

4.0

A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to includ

95

Labor and Legality: An Ethnography of a Mexican Immigrant Network

Ruth Gomberg-Muñoz

4.0

Winner of the 2011 ALLA Book Award honorable mention!

Labor and Legality: An Ethnography of a Mexican Immigrant Network is an ethnography of undocumented immigrants who work as busboys at a Chicago-area restaurant. Ruth Gomberg-Mu�oz introduces readers to the Lions, ten friends from Mexico committed to improving their fortunes and the lives of their families. Set in and around "Il Vino," a restaura

96

New York City Transit Authority: Objects

Brian Kelley

4.0

The evolving design of New York subway ephemera: a collector's story

New York City Transit Authority: Objects originated as a photography experiment. In 2011, New York photographer Brian Kelley began documenting collections of used MetroCards in his Brooklyn studio, arranging them in various grids with the goal of perfecting the lighting of an image. His brother suggested he make the grids more int

97

American Trademark Designs

Barbara Baer Capitman

4.0

This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.
Reprinted

98

World Football Club Crests: The Design, Meaning and Symbolism of World Football's Most Famous Club Badges

Leonard Jägerskiöld Nilsson

4.0

An illustrated exploration of the design, meaning and symbolism of world football club crests.

Why is there a devil shown on the crest of Manchester United? Which club's crest motto is 'To Dare Is To Do'? And whose emblem depicts a bear and a strawberry tree?

From the seahorses of Newcastle United to the royal crown of Real Madrid, via the riveting hammers of West Ham United, Valencia's famous bat d

99

How To Design Logos Symbols And Icons

Gregory Thomas

4.0

100

Menu Design in America (Bibliotheca Universalis)

Steven Heller

4.0