The Medium is the Massage

Recommended by Lev Grossman, and 1 others. See all reviews

Ranked #6 in Media, Ranked #53 in Rhetoric

The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967,... more

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Lev Grossman If you really want to look at what everybody else is building on, it’s really McLuhan’s ideas. (Source)

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