The Hero and the Outlaw
Building Extraordinary Brands Through the Power of Archetypes
Ranked #30 in Branding
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to... more
Similar Books
If you like The Hero and the Outlaw, check out these similar top-rated books:
