The Brand Gap

Ranked #3 in Branding, Ranked #13 in Computer Graphicssee more rankings.

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn:

- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why...

Reviews and Recommendations

We've comprehensively compiled reviews of The Brand Gap from the world's leading experts.

Andy Budd Recommends this book

Robert Jones It’s got a nice, informal definition of what a brand is…It’s very readable. (Source)

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