Return On Influence

The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Ranked #75 in Social Media Marketing, Ranked #87 in Social Media

Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.

In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:

In-depth explanations of the sources of online influence—and how they can work for or against you
Interviews with more than 50 experts,...

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