Lead with a Story
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Ranked #40 in Storytelling, Ranked #51 in Presentation — see more rankings.
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way... more
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