Crystallizing Public Opinion

Recommended by Ronn Torossian, and 1 others. See all reviews

Ranked #13 in Propaganda, Ranked #65 in Social Engineering

In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include:
- The roles of a public relations counsel and their importance to organizations.
- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.
- Identifying the best time and medium to communicate with certain groups of people.
- How to determine what information to deliver.

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Ronn Torossian Crystallizing Public Opinion was written by the Godfather of PR. Bernays combined crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, to become the first thinker to explain how PR could thrive by managing public opinion. It’s truly incredible how poignant his insights and analysis remain in popular culture. (Source)

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