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In both sports and business, the keys to victory are character and coaching, not raw talent. In You Win in the Locker Room First (2015), leadership expert Jon Gordon and former NFL coach Mike Smith discuss how Smith transformed the struggling Atlanta Falcons football franchise by focusing on the team’s culture and unity before even thinking about victory on the gridiron. This guide will teach you Smith’s foundations of success—culture, caring, commitment, consistency, connection, communication, and contagious energy—along with the book’s core message that while talent might get you into the game, it’s the unseen work of building trust, commitment, and shared purpose that ultimately determines whether your team wins or loses.

Gordon is a best-selling author and consultant who has worked with numerous Fortune 500 companies, professional sports teams, and organizations to...

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You Win in the Locker Room First Summary Character: Help Your Team Be Better

There’s a common misconception that the most successful people are those born with natural talent. However, Gordon and Smith argue that while **talent might provide short-term advantages,...

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You Win in the Locker Room First Summary Character Starts With Culture

Gordon and Smith argue that building a successful team—whether in sports or business—begins with building the right kind of culture, because you need everyone in your organization to think and act in alignment with each other. Your culture encapsulates the shared purpose, attitude, values, and practices that define and guide your team.

To create a winning culture, you must work both from the top down and the bottom up. You need to convince the organization’s owners and executives to buy into your vision, which means having consistent conversations with leadership about shared values and expectations. At the same time, you have to build unity at the team level by evaluating members based on their character and attitude (in other words, their respect for the team culture), not just their technical skills.

(Shortform note: Envisioning and creating an entirely new culture for your team, as Gordon and Smith seem to suggest, may feel overwhelming. To help yourself and your team members live this new culture, the authors of CEO Excellence advise you to choose a [cultural...

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You Win in the Locker Room First Summary Personal Connections Create Team Character

A crucial part of building character is learning to trust and value one’s team members as well as oneself. That’s why strong connections transform a group of individuals into one cohesive unit with extraordinary potential. Gordon and Smith say this shift from individual focus to collective achievement is how sports teams beat opponents who are more skilled on an individual basis, but lack unity.

(Shortform note: Some research backs up the authors’ assertion that teamwork trumps individual skill. While it’s difficult to measure teamwork, professional basketball provides one useful metric in the form of assists: passing the ball to a teammate who then scores, rather than taking the shot yourself. A case study of the 2017 NBA season found that the most successful teams...

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You Win in the Locker Room First Summary Inspire Commitment By Showing Commitment

An important part of a team player’s character is dedication to the team’s success, not just their own. For that reason, Gordon and Smith highlight commitment: the willingness to do everything in your power to help the team, even at personal cost.

Now let’s examine two key elements of commitment: service and sacrifice.

Model Commitment Through Acts of Service

The authors say you can foster commitment among your team members by demonstrating your own commitment to them. Take the time to understand people’s individual goals and challenges, then help them overcome those obstacles and reach their full potential. This is a difficult and sometimes exasperating process, which is why it requires devotion to the team—if you’re only thinking about your own success, you’ll quickly become frustrated and give up.

The best way to show your commitment is through acts of service. For example, such acts include staying late to help someone master a skill or process, advocating for your team members’ interests and well-being, or simply being present during difficult times. Consistently performing small acts like these will show your commitment much...

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You Win in the Locker Room First Summary Character Is Contagious

Your emotional state and energy spread to everyone around you, affecting your team in profound ways. In other words, it’s contagious. As a leader, you must choose to be a source of contagious positive energy for your team.

Let’s examine two key strategies Gordon and Smith provide to energize your team: Give them an inspirational mission to rally behind, and proactively root out negativity.

Inspire Your Team With a Clear Vision

The authors say one of the most effective ways to spread positive energy is through a compelling vision or mission—something that goes beyond individual success and unites your team around a common cause. Your vision should be simple, clear, and bold enough to serve as a rallying cry: Some examples are supporting the community and honoring important traditions.

However, avoid generic goals like winning championships. The authors say such obvious goals aren’t effective because your team members are already thinking about them all the time. Continually reminding your team of what they already know does nothing to inspire or energize them.

(Shortform...

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You Win in the Locker Room First Summary Coaching: Help Your Team Do Better

Character provides the foundation for future success, which is why it should be your first concern. However, Gordon and Smith say that your team will ultimately win or lose...

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You Win in the Locker Room First Summary Be Consistent, and Demand Consistency

Your consistency as a leader impacts the trust your team has in you, and it’s impossible to coach a team that doesn’t trust you. This is why Gordon and Smith emphasize consistency: You must stick to your principles, ideals, and methods no matter what difficulties you or your team face.

It’s hardest to maintain consistency during difficult times, like when you or your team face failures and criticisms. At such times it can be tempting to abandon your current approach and try something dramatically different. However, the authors argue that this is precisely when consistency matters most: Your team needs to know what to expect from you, and trust that you’ll stick to your principles through adversity.

(Shortform note: As a counterpoint to Gordon and Smith, there are undoubtedly times when your current methods aren’t working, and you genuinely need to make a change. In *[Awaken the Giant...

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You Win in the Locker Room First Summary Coaching Is Communicating

Gordon and Smith say that a crucial part of coaching is communication: talking openly and often with your team members, both as individuals and as a group. Try to engage with people at every level of your organization as often as possible, in as many different places as possible (not just in your office). This means putting in appearances in break rooms, hallways, and other informal settings. If you make yourself visible and accessible in this way, you’ll break down hierarchical barriers—team members will start to see you as a person, not just as their boss.

(Shortform note: Gordon and Smith encourage you to make yourself as accessible and approachable as possible. In The Culture Code, Daniel Coyle takes this idea a step further: He says you can reduce...

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You Win in the Locker Room First Summary Genuinely Care About Your Team Members

Finally, Gordon and Smith say that you can only build a winning team if you genuinely care for the people you lead: You have to see your team members as real people, not just tools to help you achieve your goals. When you truly care about each team member’s well-being and success, you foster an environment where people feel valued and appreciated—and they’ll reciprocate by putting forth their best efforts.

You can demonstrate care through actions that show your team members they matter as individuals. For example, a leader who cares will remember important events in their team members’ lives like birthdays and anniversaries, check in when they’re facing difficulties, and celebrate both their professional and personal successes. Small gestures like these build upon each other to create powerful bonds that strengthen your entire team.

(Shortform note: According to Dale Carnegie (How to Win Friends and Influence People), people need to feel important...

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Shortform Exercise: Reflect on Your Character and Coaching Habits

Gordon and Smith’s “big C’s” (character and coaching) create a foundation upon which your team can build its success. Take a few minutes to think about your own character and your coaching habits, and how you could improve them going forward. This exercise will focus on the character-related principles we’ve discussed: culture, contagiousness, consistency, and care.


Culture: Think about a team or organization you’re currently part of (work, sports, volunteer group, or what have you). What are the unwritten rules and shared attitudes that drive people’s behavior there—in other words, what’s the culture like? Is that culture aligned with the organization’s stated values?

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