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In both sports and business, the keys to victory are character and coaching, not raw talent. In You Win in the Locker Room First (2015), leadership expert Jon Gordon and former NFL coach Mike Smith discuss how Smith transformed the struggling Atlanta Falcons football franchise by focusing on the team’s culture and unity before even thinking about victory on the gridiron. This guide will teach you Smith’s foundations of success—culture, caring, commitment, consistency, connection, communication, and contagious energy—along with the book’s core message that while talent might get you into the game, it’s the unseen work of building trust, commitment, and shared purpose that ultimately determines whether your team wins or loses.

Gordon is a best-selling author and consultant who has worked with numerous Fortune 500 companies, professional sports teams, and organizations to develop...

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You Win in the Locker Room First Summary Character: Help Your Team Be Better

There’s a common misconception that the most successful people are those born with natural talent. However, Gordon and Smith argue that while talent might provide short-term advantages, character determines long-term success. Therefore, you have a responsibility to develop character in those you lead: to help them grow both as members of your team and as people who will positively impact the world beyond your organization.

In this section we’ll discuss four key elements of character development in a team setting: culture, connection, commitment, and contagious energy.

Character Starts With Culture

Gordon and Smith argue that building a successful team—whether in sports or business—begins with building the right kind of culture, because you need everyone in your organization to think and act in alignment with each other. Your culture encapsulates the shared purpose, attitude, values, and practices that define and guide your team.

To create a winning culture, you must work both from the top down and the bottom up. You need to convince the organization’s owners and executives to buy into your vision, which means having consistent conversations with leadership...

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You Win in the Locker Room First Summary Coaching: Help Your Team Do Better

Character provides the foundation for future success, which is why it should be your first concern. However, Gordon and Smith say that your team will ultimately win or lose depending on your ability to coach: to develop your team members’ skills through training, then make the right decisions on the field (or in the workplace, as the case might be).

In this section we’ll discuss the authors’ three remaining principles of success, which characterize effective coaching: consistency, communication, and care.

Be Consistent, and Demand Consistency

Your consistency as a leader impacts the trust your team has in you, and it’s impossible to coach a team that doesn’t trust you. This is why Gordon and Smith emphasize consistency: You must stick to your principles, ideals, and methods no matter what difficulties you or your team face.

It’s hardest to maintain consistency during difficult times, like when you or your team face failures and criticisms. At such times it can be tempting to abandon your current approach and try something dramatically different. However, the authors argue that this is precisely when consistency matters most: **Your team needs to know what...

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Shortform Exercise: Reflect on Your Character and Coaching Habits

Gordon and Smith’s “big C’s” (character and coaching) create a foundation upon which your team can build its success. Take a few minutes to think about your own character and your coaching habits, and how you could improve them going forward. This exercise will focus on the character-related principles we’ve discussed: culture, contagiousness, consistency, and care.


Culture: Think about a team or organization you’re currently part of (work, sports, volunteer group, or what have you). What are the unwritten rules and shared attitudes that drive people’s behavior there—in other words, what’s the culture like? Is that culture aligned with the organization’s stated values?

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