Many people live with a constant sense of overwhelm, feeling that there aren’t enough hours in the day to accomplish everything that matters. Yet some people with equally demanding schedules—jobs that require long hours, families with young children, ambitious personal goals—seem to have time for it all. In What the Most Successful People Do Before Breakfast, time management expert Laura Vanderkam argues that the difference isn’t how much time people have, but how they use it. She identifies a pattern: Successful people deliberately claim their best hours, when their willpower is fresh and interruptions are minimal, and intentionally spend that time on their priorities.
Vanderkam is a productivity researcher and author of several books on time management, including *[168...
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Most people believe they lack sufficient time for what matters to them. They describe their lives as overwhelmingly busy with work demands, household responsibilities, and family obligations. Mornings pass in a blur of rushing to get everyone out the door. Weekends disappear into an undifferentiated mix of chores, errands, and collapsed exhaustion on the couch. Workdays feel consumed by reacting to whatever urgent issue surfaces next. Yet Vanderkam’s research reveals a gap between how busy people feel and how they actually spend their time.
Everyone has the same amount of time: 168 hours each week. Differences in what people accomplish and how they feel about their time emerge from how they allocate those hours. When people track their hours, they often discover stretches of time they hadn’t accounted for: hours spent scrolling social media, watching TV, or drifting through activities they barely remember afterward. The issue isn’t the quantity of time, but how people perceive and use it. Vanderkam uses the term “time perception” to describe how abundant or scarce time feels, based on how people spend their hours: Two people working 50-hour weeks can have different...
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Now that you understand why your best hours matter and why you have more time available than you realize, the question is: What should you do with that time? Vanderkam recommends that you set aside time for what matters most before allocating the rest of your hours. Just as saving for retirement works best when you automate transfers before spending on other things, protecting time for your priorities works best when you claim your best hours before other demands consume them.
Vanderkam argues you should protect “important-but-not-urgent” activities—tasks and experiences that contribute significantly to long-term success and happiness but lack immediate deadlines or external pressure. Exercise doesn’t have to happen this morning, but exercising regularly for years transforms your health. Strategic thinking about your career doesn’t have a deadline, but doing it consistently shapes your trajectory. Quality time with family can wait until you’re less busy, but those accumulated hours determine your relationships. Successful people recognize that the activities most worth doing are the easiest to avoid. So they deliberately claim their best hours for these priorities before...
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Vanderkam’s approach to reclaiming your time—whether mornings, weekends, or work hours—follows a consistent pattern across all three mini-books. We’ve synthesized her recommendations into five core steps that apply universally.
You can’t improve what you don’t measure. Vanderkam recommends keeping a time log for one full week to understand where your time goes versus where you think it goes. Use a simple spreadsheet with days across the top and half-hour increments down the side, or use a time-tracking app. Check in three to four times daily to record what you’ve been doing in broad categories: work, email, TV, childcare, exercise. The goal is to identify patterns in how you spend your time, not to create a perfect accounting of every minute.
(Shortform note: Tracking your time works best when you zoom out rather than zoom in—you’re looking for the patterns in your week, not an airtight accounting of every minute. Statisticians say the same logic applies to any kind of measurement: Data collection that’s too granular tends to [produce...
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Vanderkam argues that the gap between how busy you feel and how you actually spend your time reveals opportunities for change. Most people waste their highest-quality hours on low-value activities without realizing it. This exercise helps you estimate where your time actually goes, identify which hours you could reclaim, and decide what to protect in your best hours.
Think about a typical week. Estimate how many hours you spend on each category: work, email/communication, TV/streaming, social media, exercise, time with family/friends, sleep, commute, household chores, and other activities. Remember, there are 168 hours in a week total. Where do you suspect you’re spending more (or less) time than you’d like?
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