Many business leaders face a common problem: the tendency to get caught up in day-to-day operations and short-term goals at the expense of long-term strategy and purpose. In The Vision Driven Leader, CEO and best-selling author Michael Hyatt offers a guide for business leaders who want to avoid this pitfall, transform their leadership approach, and drive their organizations toward greater success. Hyatt explains that effective leadership begins with a clear, compelling vision for the future. Without a well-defined vision, leaders and their teams often struggle with direction, motivation, and achieving meaningful results.
(Shortform note: The importance of vision is well-established in leadership theory, appearing in scholarly works such as J.M. Burns’s Leadership, Robert J. House’s “A 1976 Theory of Charismatic Leadership,” and...
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According to Hyatt, a vision-driven leader is someone whose leadership style is based on a vision: a sensible yet motivational picture of an organization's future, usually three to five years ahead.
(Shortform note: The term “vision-driven” implies that vision should be the most important element of a leader’s strategy and should drive all their decisions. While many business advisers agree with this approach, some add nuances: In Good to Great, Jim Collins writes that there are five levels of leaders, and he places those who prioritize vision only into Level 4. According to Collins, to be a Level 5 leader, the highest level, you have to prioritize humility as much as professional motivation—arguing that it’s only those who are humble who are able to follow their vision effectively.)
A vision provides a clear-cut and understandable goal for your entire company to rally around. It should be a stark improvement from your current state, and it should be achievable yet ambitious.
(Shortform note: Hyatt argues that while vision-driven...
It takes some work and discomfort to become a vision-driven leader—so why should leaders do so? According to Hyatt, setting a vision for your organization is important because a vision motivates people to work hard, even in the face of obstacles, and it improves your strategic decisions.
Hyatt explains that your vision can inspire you and your team to work hard as you try to fulfill it. regardless of the obstacles in your way. It does this in a number of ways:
The Psychological Impact of a Motivational Vision
There are several psychological phenomena that help explain the...
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According to Hyatt, there are three steps to establishing and implementing your vision, which we’ll explore through the rest of this guide: 1) craft your vision, 2) get others on board with your vision, and 3) execute your vision.
The first step to putting your vision into practice is to craft it. Hyatt explains that a good vision must be motivational and compelling. We’ll explore each of these characteristics, then we’ll offer a few tips on getting into the vision-crafting mindset.
According to Hyatt, the most foundational feature of a motivational vision is that it’s something you genuinely want to achieve. You have to desire the future that your vision describes in order for it to motivate you. The more motivated you are and the more conviction you have that this is where you want to go, the more likely you’ll be to motivate and convince other people as well.
(Shortform note: The self-determination theory, mentioned in earlier commentary, explains why desire can be so motivating for both you and others. When you desire the future that your vision describes, you satisfy your psychological need for autonomy: Aligning your vision with...
Now that you understand how to craft and develop your vision, we’ll explain step two of the process: convincing others to join you in pursuing your vision.
Hyatt explains that you need other people on board in order to make your vision a reality. That’s why it’s essential that you convince your team, your superiors, your peers, and the rest of the company to invest in your vision. In this section, we’ll explain how to effectively communicate your vision, how to sell your vision, and how to address reluctance and opposition to your vision.
(Shortform note: Hyatt's advice on getting others on board with a vision reflects another key psychological principle that underpins human behavior in group settings: social proof. This principle, developed by psychologist Robert Cialdini, suggests that people are more likely to adopt beliefs or behaviors when they see others doing so, especially those they respect or identify with. As you convince more and more people to get on board with your vision, others will naturally join in, lessening the amount of convincing you’ll need to do in the future.)
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Jerry McPheeNow that you’ve crafted your vision and convinced your organization to invest in it, the next step is to develop a strategy to execute it. You can use a cascading strategic plan to ensure you’re making regular progress toward achieving your vision. Hyatt recommends defining your strategy at different intervals to track this progress. He breaks down the process of setting this strategy like this:
Start with the high-level, long-term vision that you want to achieve. Then, define goals for incrementally smaller time frames: seven to 10 annual goals, two to three of which become quarterly goals, followed by three weekly goals based on your quarterly progress, and then three daily tasks that get you closer to the weekly goals.
If you don't follow this trail all the way down, with everything connecting back to the vision, you can become distracted by the day-to-day business operations. Keeping the lights on is important but doesn’t help you reach your goals. Hyatt explains that you have to push past it to keep making progress. If you do follow the trail all the way down, though, you’ll not only work steadily toward your goals, but **you’ll also be continually, concretely showing...
A vision can be an essential driver of your personal or professional success. Use Hyatt’s advice to craft a vision statement for yourself or your company.
First, get yourself in the right mindset. Set aside your daily work. Then, think about the future you want versus the future you expect. Brainstorm as many ideas as you can for your potential vision without getting hung up on how you might achieve it.
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