The most influential company in modern artificial intelligence (AI) is Nvidia (pronounced “en-VID-ee-uh”), which operates behind the scenes, building computer chips called graphics processing units (GPUs) that power everything from video games to tools like ChatGPT. In The Thinking Machine (2025), Stephen Witt attributes Nvidia’s success to CEO Jensen Huang’s decades-long bet on one contrarian idea: that the future of computing would require processing thousands of calculations simultaneously, rather than one at a time. This approach, called parallel processing, allows computers to break complex problems into smaller pieces and solve all of those pieces at the same time, unlike traditional chips that work through each piece sequentially.
Huang’s investment in this seemingly niche technology—at a time when competitors like Intel focused on...
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Huang’s path to becoming one of the world’s most powerful tech CEOs began with early life experiences that would shape his approach to leadership under pressure. Born in Taiwan in 1963 and raised partly in Thailand, Huang was sent to the United States at age 10, where a family miscommunication landed him at a Kentucky boarding school that was more like a reform institution than the elite academy his parents had envisioned. Facing bullying and harsh living conditions, Huang learned self-reliance and resilience. After reuniting with his family in Oregon, he excelled academically while working as a busboy at restaurant chain Denny’s. He also discovered a passion for table tennis that led to national-level competition.
(Shortform note: Huang’s family left Taiwan during a period of geopolitical uncertainty, which stemmed from China’s civil war between Nationalist forces and Mao Zedong’s Communist Party. When the Communists won in 1949, the Nationalist government fled to Taiwan, established martial law,...
In developing the technology that would power the AI revolution, Nvidia pioneered an approach to computing that would challenge how computers process information. But this breakthrough began with a much more practical problem: making video games look better. When Huang and his co-founders started Nvidia in 1993, they wanted to build specialized chips to render the complex 3D graphics that games like Quake and Half-Life demanded. To create realistic visual effects, these graphics processing units (GPUs) needed to calculate the color and lighting for thousands of pixels simultaneously. This required a different approach from traditional chips, which operated sequentially, performing one calculation at a time, albeit very quickly.
(Shortform note: The demand for computationally intensive graphics was driven by competition to create more immersive videogames. Doom, where players battled demons on Mars, used clever tricks to create the illusion of depth while running on flat, 2D maps. Quake was built from [true 3D...
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What Huang and his team couldn’t fully anticipate was how perfectly AI breakthroughs would align with the parallel processing infrastructure they had already built. According to Witt, the AI revolution that transformed Nvidia from a graphics company into one of the world’s most valuable tech firms began when researchers discovered that a particular type of computer learning model called a neural network could achieve unprecedented results, but only when powered by exactly the kind of massive parallel processing that CUDA made accessible.
Neural networks—computer systems designed to loosely mimic how the human brain processes information—had existed in theory for decades, but they remained largely impractical until researchers discovered how to train them effectively using enormous amounts of data and computational power. Unlike traditional software, which follows predetermined rules, neural networks learn by analyzing patterns in vast datasets through millions of simultaneous calculations. This learning process, called “training,” requires exactly the type of massive parallel processing that Nvidia’s GPUs were designed to handle.
(Shortform note: The biological...
By the time AI breakthroughs like AlexNet and transformers created an explosive demand for parallel processing, Nvidia was uniquely positioned to capitalize on it, but not just because of its technology. According to Witt, the difference between Nvidia and its competitors often came down to leadership execution: how quickly it pivoted when opportunities emerged, how it maintained focus during years of losses, and how it scaled operations when the time came.
Huang’s ability to make these crucial decisions stems from his leadership approach, forged during Nvidia’s early struggles for survival. The company nearly went bankrupt in 1996 when their first product flopped, forcing Huang to lay off half the workforce and bet the company’s remaining funds on untested chips. These near-death experiences, Witt explains, shaped Huang’s demanding leadership philosophy, built around three core principles that enabled Nvidia to execute when the AI revolution created unprecedented opportunities.
(Shortform note: The competitive mindset Huang developed in Nvidia’s early struggles is reflected in the company’s aggressive naming conventions. “Nvidia” comes from...
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Jerry McPheeNvidia’s technological advantages and Huang’s leadership have created what appears to be an unassailable market position, but Witt identifies several significant vulnerabilities that could threaten the company’s dominance. These challenges range from geopolitical risks and manufacturing dependencies to Huang’s refusal to engage with AI safety concerns, plus practical questions about energy consumption and corporate succession planning.
The first vulnerability Witt identifies is Nvidia’s dependence on Taiwan Semiconductor Manufacturing Company (TSMC) to produce its most advanced chips. TSMC has technical expertise and manufacturing precision that would take competitors years or decades to replicate.
(Shortform note: TSMC was founded in 1987 through a Taiwanese government initiative at the perfect moment to capitalize on the global shift toward outsourced chip manufacturing. While Intel controlled 65% of advanced chip production at the time, Intel’s focus on designing and manufacturing its own chips left an opening for a...
Witt shows how Huang’s unconventional leadership approach—using public accountability, maintaining flat structures, and cultivating constant urgency—enabled Nvidia to execute rapidly on opportunities that competitors missed. In this exercise, reflect on how you could use these strategies yourself.
Think of a team, project, or organization you’re involved with. What important information might be getting filtered or delayed before reaching decision-makers? How could you create more direct communication channels?
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Witt reveals how Nvidia’s chips power the AI systems reshaping every industry. Understanding AI’s current and potential impact can help you prepare for changes in your field and daily life.
Think about your work, industry, or field of study. What tasks or processes could potentially be enhanced or replaced by AI systems? What would be the benefits and risks?