This section explores the complex and ever-evolving concepts related to aesthetic appeal, highlighting how personal preferences, cultural norms, and media portrayals shape our perception of attractiveness. The book explores the ways in which the beauty industry shapes and perpetuates narrow standards of beauty, impacting individuals' self-image and their views of others.
The nature of beauty eludes simple definition. The author argues that traits widely regarded as beautiful are frequently linked to happiness, and she suggests that this esteem is influenced by various elements, including the allure of appearing young and having balanced features. For instance, the existence of symmetry might signal strong vitality, and looking youthful could denote reproductive potential, implying that our perception of attractiveness is likely ingrained from an evolutionary standpoint.
Our perception of beauty is greatly influenced by our surroundings, along with elements that are recognized on a global scale. Wong illustrates that when multiple images from a particular country are blended to create composite faces, people from that country frequently find these faces more appealing, underscoring the impact of familiarity on beauty standards. Societal standards, portrayals in the media, and personal tastes are also influential factors. Fashion trends, coupled with significant historical occurrences such as colonization, have a profound influence on what is considered aesthetically appealing.
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This section of the book delves into the science that informs the creation of beauty products, debunking misconceptions regarding the safety of components and emphasizing the comprehensive evaluations performed to ensure their safety and effectiveness. The book clarifies that by selecting ingredients meticulously, along with employing precise manufacturing techniques and adhering to regulatory oversight, the reliability and safety of consumer products are guaranteed.
Wong clarifies the strict scrutiny cosmetic ingredients face by pointing out the thorough assessments they are subjected to in highly controlled markets, including the European Union and the United States. The author stresses the obligation of companies to prove the safety of their products.
Wong clarifies the approach to risk assessment by underscoring the importance of considering both the inherent hazards of a substance and the probability that consumers will...
This part of the book takes scientific concepts and turns them into actionable guidance for everyday cosmetic practices. The book explores how understanding the biology of skin and hair can guide the selection of appropriate beauty products and shed light on the functions of widely used cosmetic items.
Michelle Wong highlights the importance of a basic skincare routine that involves cleansing, moisturizing, and shielding the skin against solar radiation, all essential for maintaining its health and vitality.
Michelle Wong emphasizes the necessity of a regular skin care routine that reliably incorporates cleansing, hydration, and the application of sunscreen for protection. Cleansers are designed to remove impurities like dirt, makeup, and microorganisms that can clog pores and disrupt the skin's natural functions. Surfactants function by attaching to oils, enabling their removal with water. Surfactants play a crucial role...
The Science of Beauty
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