Book SummaryThe New Breed, by Jonathan McKee and Thomas W. McKee

1-Page Summary1-Page Book Summary of The New Breed

Understanding the changing landscape of 21st century volunteerism

Jonathan and Thomas McKee, in their book "The New Breed," emphasize the significant transformations that have recently redefined the landscape of volunteerism. In today's environment, it is vital to recognize the significant shifts that are shaping the motivations and anticipations of modern volunteers to ensure their effective involvement and ongoing commitment. Understanding these shifts allows you to adapt your strategy to engage and provide better support for today's volunteers.

The landscape of volunteerism has undergone considerable transformation recently.

The McKees identify ten major shifts that have transformed the concept of volunteering, encompassing alterations in family dynamics, an increased feeling of isolation, a demand for flexible involvement, differences across generations, advancements in digital and technological resources, the rise of volunteers with specific expertise, a movement towards brief periods of volunteer engagement, the development of straightforward online ways to back initiatives, the provision of bite-sized volunteer opportunities, and the swift evolution of organizations. To flourish in the current era, it's crucial to comprehend these changes and adapt your methods of involving volunteers.

Family structures have evolved to include not only the conventional nuclear and single-parent families but also blended and households that span several generations.

The authors emphasize the transition away from the previously prevalent "Father Knows Best" model of the mid-20th century to a variety of family structures. Families today come in diverse forms, such as single-parent homes, blended families, multi-generational living arrangements, and same-sex partnerships, with an increasing number of people choosing to start families at an older age. Individuals who volunteer frequently juggle demanding job responsibilities, familial obligations, and the care of elderly family members, leading to a scarcity of time for traditional volunteer activities. Organizations need to adjust their anticipations concerning the duration and manner in which volunteers are able to contribute.

Individualism is on the rise, with more people shifting away from the traditional communal norm of volunteering their time and efforts without compensation.

Jonathan McKee and Thomas W. McKee highlight the paradox of contemporary society, where despite the prevalence of social media and the expansion of virtual communities, Americans are experiencing an increasing feeling of social disconnection. Individuals are increasingly cultivating tight-knit groups of personal acquaintances and relying less on broader community support, leading to a decline in their involvement with established organizations like churches and neighborhood associations, particularly in roles that require volunteering. However, this should not be misconstrued as a diminished inclination to offer voluntary service. Jonathan and Thomas W. McKee have noted a rise in personal volunteerism, often driven by a person's desire to influence specific concerns.

Individuals eager to offer their skills and time are increasingly looking for opportunities that provide them with the adaptability to align with their personal obligations and schedules.

Modern-day volunteers are looking for roles that offer...

The New Breed Summary Effective tactics for drawing in, motivating, and securing the commitment of individuals who offer their services voluntarily.

Traditional recruitment methods are now inadequate, as posited by Jonathan and Thomas McKee. Organizations must place a high emphasis on nurturing relationships to secure the dedication and allegiance of contemporary volunteers. Leaders must also tailor their motivational strategies to resonate with the distinct ambitions and wishes of the emerging generation. Understanding the motivations behind your volunteers' willingness to contribute, offering them substantial roles, and fostering a supportive environment are key to keeping them engaged and amplifying their contributions.

Utilize a relationship-building approach in recruitment to foster trust and connections.

Jonathan and Thomas W. McKee emphasize the importance of building trust and relationships before asking for a commitment, likening the process of engaging volunteers to that of courtship. Get to know prospective volunteers by understanding their motivations and the skills they bring, and provide them with an initial opportunity to engage with the organization before making any formal commitment.

Introduce potential volunteers to the various roles they can take on.

Jonathan and Thomas McKee suggest...

The New Breed Summary Engaging in projects through the use of technology that encompass online volunteer activities.

McKee and McKee have observed that some managers who oversee volunteers feel uncomfortable adopting technological tools and integrating volunteers who contribute from afar. The authors stress that utilizing these resources is less complicated than one might think, and the rewards surpass any potential risks.

Effective engagement with volunteers online does not necessitate those responsible for their management to possess extensive technological expertise.

Jonathan and Thomas McKee acknowledge that some individuals responsible for overseeing volunteers may not have expertise in technology. However, they reassure readers that advanced technical skills are not a prerequisite for utilizing technology or managing volunteers in a digital environment. Leaders in volunteer management can effectively utilize technology by possessing fundamental computer skills, showing an eagerness to acquire new knowledge, and delegating responsibilities to individuals who are adept with tech-based resources.

Utilizing online platforms can greatly expand an organization's volunteer base.

The authors highlight the exceptional ability of virtual volunteering to extend an organization's reach...

The New Breed Summary The importance of creating a purpose, envisioning a definitive future, and nurturing a sense of belonging to effectively engage volunteers.

The core motivator for a volunteer initiative is a profound commitment to your organization's mission. The authors stress the significance of articulating the organization's mission, especially when interacting with today's volunteers who are keen to make a significant contribution. Leaders who oversee groups of volunteers must underscore the significance of education and cultivate a communal spirit to maintain the engagement of participants.

Ensure that volunteers are dedicated to the organization's objectives and values when they contribute their time and expertise.

A successful endeavor involving volunteers is fundamentally driven by a shared enthusiasm for the organization's goals and ambitions. The authors, Jonathan McKee and Thomas W. McKee, emphasize the inclination of volunteers to commit to causes that hold significant personal importance to them. A persuasive vision of the future and a clear direction can motivate potential volunteers to engage.

Develop a core principle that resonates strongly with the factors that motivate individuals to volunteer.

The authors recommend formulating a declaration that clearly outlines your organization's objectives,...