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Modeling Behavior, Decision-Making, and Complex Social Systems

Page's main point is that understanding the world requires multiple models, not just one. This is especially true for intricate networks such as government, economics, global relations, and even the human brain. These systems display evolving, emergent patterns and frameworks situated between randomness and order. Because of their complex nature, these systems are hard to interpret, develop, or forecast. While an individual model could provide some insights, Page argues that to truly understand the complex processes of these systems, we need to approach them through the lens of many different models.

Modeling Diverse, Socially Influenced, Adaptive Humans

Modeling humans is difficult since models require simple representations, but people are complex. We are varied, influenced by society, prone to mistakes, purposeful, and we acquire knowledge. Additionally, we have agency—the ability to act. Modeling humans in their entirety would require us to account for all of these characteristics which would result in an incredibly difficult task, impossible without simplifying and making generalizations. To simplify, while maintaining coherence, Page suggests two approaches for modeling people: (1) characterizing them as rule-based actors (fixed or adaptive) and (2) portraying them as rational actors, capable of optimizing a given utility function.

Differences in Preferences, Capacities, Networks, Altruism

We vary in our preferences, abilities to act, the social networks we establish, degrees of altruism, and the cognitive focus we dedicate to activities. Creating models is simpler when assuming uniformity, and sometimes, Page suggests, statistical reasoning can be used to assume that this behavioral diversity cancels out. For instance, when developing a framework to forecast charitable giving based on income, people with equivalent income and tax percentage could be more or less altruistic than we predict. If the variations balance each other (and Page explores models of distributions that explain why this could occur), our model might be accurate. Diversity will only cancel out if actions are independent.

Context

  • Cognitive focus refers to the mental attention and concentration individuals apply to tasks. This can be affected by factors such as interest, motivation, and external distractions, influencing productivity and learning.
  • Uniformity allows for more efficient computation, as it reduces the need for complex algorithms that account for diverse behaviors or attributes.
  • In statistical models, the error term often accounts for individual variations. Assuming that these errors are random and independent supports the idea that they will cancel out across a large population.
  • While models can predict that diversity cancels out, they may not account for all variables, such as cultural influences or unexpected events, which can lead to inaccuracies.
  • This principle suggests that as the size of a sample increases, the sample mean will get closer to the expected value. This can be applied to understand how individual differences might balance out in large groups.
  • Many models assume independence to simplify calculations and predictions. When this assumption holds, it allows for the aggregation of diverse behaviors into a coherent average effect, making the model more reliable.
Social Pressures and Correlated Behaviors

Behavior that's influenced by society may cause spillover effects from extreme actions. Therefore our diversity cannot simply be cancelled out. To better represent how people act, we therefore must account for social influences and the spillovers these create. Take, for example, deciding if you'll join a riot or protest movement or stay out of it. If only a few individuals are willing to take the risk of initially participating in the movement, then those with slightly higher thresholds—willing to participate if there are, say, five other protestors present—also join. These individuals create a spillover effect, further lowering others' willingness limits, which can continue in a chain reaction, potentially causing a large protest movement to emerge from only a handful of participants. Page points out we'll come across this snowball effect of social factors when considering riot models.

Context

  • This refers to actions taken by a group of people in situations where the usual conventions cease to guide social action, often leading to spontaneous and unstructured behavior.
  • Diversity is a driver of innovation and social change. Different perspectives and ideas can lead to new solutions and adaptations, making it an essential component of dynamic social systems.
  • Platforms like Twitter and Facebook amplify social influences by rapidly spreading information and behaviors across large audiences, often accelerating the spillover effects described in social behavior models.
  • The influence of peers can significantly impact decision-making. Individuals may join protests to align with friends or community members, driven by a desire for acceptance or fear of social exclusion.
  • This refers to a situation where an initial small change leads to a chain reaction of similar changes. In social contexts, once a critical mass is reached, behaviors can spread rapidly through a population.
  • This psychological phenomenon occurs when people assume the actions of others reflect correct behavior, leading them to follow suit.
  • Coverage by traditional and social media can increase visibility and perceived legitimacy of a movement, encouraging more people to join.
  • Emotions such as anger, fear, or solidarity can drive individuals to join collective actions, intensifying the snowball effect as these emotions spread through the group.
Cognitive Biases and Modeling Mistakes

Further complicating the modeling of human behavior is that individuals don't always...

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The Model Thinker Summary Model Applications: Network, Random Processes, Uncertainty & Complexity

The initial section's models presupposed that people made choices in isolation, or that interactions occurred randomly between pairs of individuals. This section explores models that embed actors within a web of connections. We also study a pair of foundational probability and statistics models, the Bernoulli urn and random walk models, and discover how entropy can be used as a tool for differentiating equilibrium, order, randomness, and complexity.

Network Models: Form, Operation, and Purpose

Page states, “Networks are everywhere. There is discussion of commercial, terrorism, and volunteer networks. Species arrange themselves into networks called trophic networks. Businesses develop systems for distributing products. As previously mentioned, it's useful to view the financial system as a web of payment commitments. Networks have consistently been essential to understanding social dynamics. For a long period of time, geographical constraints made social networks challenging to map. Because of technological progress, a lot of social interactions and economic transactions are now conducted through digital networks that can be analyzed with models. We can apply network models...

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The Model Thinker Summary Models of Strategic Interaction, Cooperation, and Collective Action

In earlier sections, we have viewed people as making decisions individually. They made choices about attending the El Farol, they walked randomly in search for keys, they contributed to public goods, and they chose careers, all without taking into account what others decided. This approach misses something essential about phenomena in the realms of economics, society, and politics: they are strategic.

Analyzing Strategic Interactions Using Game Theory

Game-theoretic frameworks allow us to represent the strategic incentives of individuals and organizations. Game theory assumes a group of participants, along with a series of actions and payoffs that these players receive. The payoffs capture the benefit someone obtains from an outcome. For instance, during the matching pennies game, two players simultaneously make head-or-tail selections. If they match, Player 1 receives a payout of 1, otherwise they get -1. The second player's payoff equals the negative of what the first player gets.

Zero-Sum Games: Rivalry and Randomization

Zero-sum games, which presume a fixed total payoff such that any increase in the reward of one player equates to a loss by another, capture...

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